In the face of rising inflation, skyrocketing spare parts costs, and tariff uncertainties, there is opportunity to turn economic pressure into innovation. Instead of focusing solely on cutting costs, hear how Nokia adopted a circular economy approach, designing for reuse, building customer trust in refurbished components, and proactively shifting the perception from “used” to “smart.” Chris Dickerson, VP, Service Planning & Logistics for Nokia will discuss lessons learned that delivered cost savings, strengthened reliability, sustainability, and customer value, including:

• Repositioning refurbished as reliable, educating customers on the reliability of refurbished electronic components
• Training technicians to identify refurb opportunities in the field, support part returns, and build trust around reuse during customer conversations
• Determining optimal pricing that reflects the real value of service operations
• Reducing total parts cost by a significant margin, increasing customer satisfaction with refurbished parts adoption, and using circular economy initiatives as a key differentiator in service contracts
• Using refurbished offerings as an offensive sales strategy, positioning the company as innovative, environmentally responsible, and forward-thinking