This webinar is about AI application for a variety of use cases. Whether you are beginning your AI journey or expanding your strategy, this webinar offers practical insights for harnessing AI’s potential for driving operational efficiency, scalability, and service delivery quality.

Speakers:

• Jordan Lake - Senior Product Marketing Manager, Field Service Management, ServiceNow
• Bulent Cinarkaya​ - VP & GM, Field Service Management,​ ServiceNow
• Aly Pinder - Research Vice President, Aftermarket Services Strategies, IDC
  

The future of field service is here—powered by the combination of telematics and artificial intelligence. This webinar explores how field service leaders leverage data and AI to move from reactive to predictive maintenance and from static to dynamically optimized routes. Featuring new research from Field Service Next Insights and Geotab, discover how data unlocks smarter workflows, real-time insights, reskilling opportunities, and trust.

Speakers:

• Chris Rand, Head of Research, Field Service Next Insights
• Cynthia Patterson, VP, Customer Support North America, Antech Diagnostics
• Barret Van Allen, Business Segment Leader, Geotab

Drawing on the most recent industry-wide survey data, we’ll uncover why nearly half of respondents cite margin improvement and competitive differentiation as their primary reasons for pursuing servitization. We’ll also address the critical roadblocks manufacturers face, from integrating legacy systems (the top challenge for 69% of organizations) to overcoming fragmented data, cultural resistance, and workforce skills gaps. Attendees will learn how tackling these headwinds—through change management, digital thread integration, and unified data strategies—can accelerate progress.

Speakers:

• Chris Rand, Head of Research, Field Service Next Insights
• Florian Harzenetter, Sr. Director, Global Advisor Industrials, PTC
  

This 55-minute video explores the intersection of AI and market-based pricing strategies, focusing on how it can analyze vast amounts of market data to inform real-time, dynamic pricing decisions.

Speakers:

• Amir Pasdar, SR Manager Intelligent Connected Solutions, Henny Penny
• Tim Geyer, Managing Director North America, Markt-Pilot
• Jonathan Massoud, Head of Content and Growth, Field Service
  

Field service organizations are leveraging data to revolutionize their operations, shifting from reactive troubleshooting to predictive and proactive service models. This panel brings together industry leaders to explore how data-driven strategies can enhance customer satisfaction and operational efficiency.

Speakers:

• Jonathan Massoud, Head of Content & Growth, Field Service
• Kevin Hilbert, CFSP - Director of Customer Services Company, Henny Penny
• Derrek Clarke, Senior Solution Marketer Company, Planon
  

Are you ready to transform your customer service operations? This 26-minute fireside chat shares how integrating Customer Service Management (CSM) and Contact Center as a Service (CCaaS) technologies can reshape your operations by empowering front-office agents and optimizing back-office processes.

Speakers:

• Ian Henderson, Sr. Director, Product Management, Customer Workflows, ServiceNow
• Tina England, Operations Manager, Second Harvest Heartland
  

Get an insider's look at how Bell Canada is revolutionizing field service operations through cutting-edge AI-driven strategies. Alongside experts from FX Innovation and ServiceNow, they’ll share how business and technology are transforming in real-time.

Speakers:

• Bulent Cinarkaya, VP & GM, Field Service Management, ServiceNow
• Bruce Dean, SVP Field Services, Bell Canada
• Guillaume Lechasseur, Customer Experience Solution Lead, FX Innovation
  

This session covers the latest advancements in AI-driven insights, real-time driver alerts, and mobile applications that are transforming fleet management. Discover strategies for successful technology adoption, hear real-world examples of improved performance, and gain valuable perspectives on emerging trends that will shape the future of field service fleets. Whether you're in waste management, equipment repair, or any field service industry, this video offers practical insights to enhance your fleet's safety, efficiency, and bottom line.

Speakers Include:

• Jeff Martin, VP of Global Sales Strategy, Lytx
• Kevin Kelley, Safety and Health Director, Smart Care Solutions
• Shawn Mandel, Vice President, Safety, Waste Connections

Join industry experts for a compelling virtual panel discussion on optimizing field service operations through advanced asset management strategies. This 41-minute video will explore the transformative impact of centralized data systems, automated workflows, and preventive maintenance programs on operational efficiency and customer satisfaction.

Speakers include:

• Thilo Schatz, Global Senior Manager, Sales Engineering, Simpro
• Amir Pasdar, Senior Manager IoT, Henny Penny
• Moderator: Jonathan Massoud, Head of Content & Growth, Field Service
  

In today's rapidly evolving technological landscape, the combination of IoT (Internet of Things) and AI (Artificial Intelligence) offers unprecedented opportunities for transforming field services. This 50-minute video will cover the people, process, and technology elements required for a successful program.

Speakers:

• Joe Lang, VP of Service, Comfort Systems USA
• Adrian Valenzuela, Senior IoT Specialist, Cumulocity
• David Bishop, Managing Partner, Twin Bishop Strategies, LLC
  

Learn how leveraging real-time data, predictive analytics, and optimization techniques can streamline workflows, improve customer satisfaction, and boost profitability. Industry experts will share best practices and actionable insights to help your organization harness the power of data for smarter, faster decision-making in field service management.

Speakers:

• Jeff Martin ,VP of Global Sales Strategy, Lytx
• Martin Baker, Director, Transportation Safety, Badger Inc.
• Mike Pelaez, VP Safety & Compliance, Airgas Dry Ice | Airgas National Carbonation
• Roger Bias, Sr. Global Field Operations and Improvement Manager, Catalina Marketing
  

Key Takeaways:

• Insightful analysis: Understand the current state of mobile workforce management based on comprehensive research involving senior leaders from operations, field service, IT, and finance.
• Strategic recommendations: Discover actionable strategies to enhance your mobile-first initiatives, directly from industry leaders.
• Customization and customer engagement: Learn about the crucial role of web and mobile applications, user-created data elements, customer portals, and customizable dashboards in creating a modern mobile user experience.

Speakers:

• Chris Rand, Head of Research, WBR Insights
• Michael Israel, VP, Customer Engagement, Zuper
• Mark Scharaga, Chief Executive Officer, Sora Partners
  

Key Takeaways:

• What challenges the Field Service Industry is facing right now
• Strategies and technologies that companies can leverage to enhance their customer interactions
• The significance of involving customers in every step of service work to prevent long-term issues
• The value of building a personal relationship with customers and becoming a trusted advisor to ensure customer loyalty and positive referrals

Speakers:

• Michael Israel, Vice President, Zuper
• David Nour, Founder and CEO, Avnir