Dave Pitchford | Field Service West

Field Service West 2026

April 07 - 10, 2026

Hilton Bayfront, San Diego, CA

Dave Pitchford

Director of Service Operations The Coca-Cola Company

Dave Pitchford leads the Service Network Operations team at The Coca-Cola Company, where he oversees National Service Operations. He manages a proficient team of Operations professionals dedicated to maintaining and enhancing best-in-class Beverage Systems and Service Operations. His responsibilities extend across a broad spectrum of activities, including Reactive Service, Installation, and Project Management, all aimed at ensuring seamless integration and operational excellence.

As the leader of the Service Network Operations team, Dave Pitchford is at the forefront of driving excellence in service delivery across Coca-Cola's extensive network. His role is pivotal in ensuring that all service-related functions are executed to the highest standards, aligning with the company's strategic goals.

Through Dave's leadership, the Service Network Operations team exemplifies a commitment to operational excellence in all facets of Reactive Service, Installation, and Project activities. His dedication to maintaining high standards and continuous improvement ensures that The CocaCola Company remains best in class execution and reliability within the Beverage industry.

Prior to joining The Coca-Cola Company, Dave held the position of Director Area Operations for AT&T/ DIRECTV. Dave has more than 30 years of experience with Operations Leadership, including eight years serving in the Unites Stated Army as a noncommissioned officer. 

Check out the incredible speaker line-up to see who will be joining Dave.

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