Field Service Palm Springs 2025

April 22 - 24, 2025

JW Marriott Desert Springs, Palm Springs, CA

Dave Pitchford

Director of Service Operations The Coca-Cola Company

Dave Pitchford leads the Service Network Operations team at The Coca-Cola Company, where he oversees National Service Operations. He manages a proficient team of Operations professionals dedicated to maintaining and enhancing best-in-class Beverage Systems and Service Operations. His responsibilities extend across a broad spectrum of activities, including Reactive Service, Installation, and Project Management, all aimed at ensuring seamless integration and operational excellence.

As the leader of the Service Network Operations team, Dave Pitchford is at the forefront of driving excellence in service delivery across Coca-Cola's extensive network. His role is pivotal in ensuring that all service-related functions are executed to the highest standards, aligning with the company's strategic goals.

Through Dave's leadership, the Service Network Operations team exemplifies a commitment to operational excellence in all facets of Reactive Service, Installation, and Project activities. His dedication to maintaining high standards and continuous improvement ensures that The CocaCola Company remains best in class execution and reliability within the Beverage industry.

Prior to joining The Coca-Cola Company, Dave held the position of Director Area Operations for AT&T/ DIRECTV. Dave has more than 30 years of experience with Operations Leadership, including eight years serving in the Unites Stated Army as a noncommissioned officer. 

Day 2 - The Future of Service: Embracing Necessary Disruption and Accelerating Tech Adoption to Solve Real Customer Problems

4:40 PM CASE STUDY: Using Your Data to Better Prepare for Service Calls and Improve CX

Providing exceptional customer experiences (CX) is paramount. Leveraging data effectively is key to optimizing service call preparation and ensuring customer satisfaction. This session will explore how to harness your organization's data to enhance service call efficiency and deliver outstanding customer outcomes.

We will discuss:

  • Predictive Analytics: Using historical data to anticipate service call issues, optimize scheduling, and proactively address customer needs.
  • Leveraging real-time Insights to provide technicians with up-to-date information on customer preferences, equipment history, and potential service challenges.
  • Identifying customer segments with distinct needs and preferences to tailor service offerings and improve satisfaction.
  • KPI Tracking and Analysis: Measuring key performance indicators (KPIs) to identify areas for improvement and optimize service delivery.
  • Analyzing customer feedback to gain insights into their experiences and identify opportunities for improvement.

Check out the incredible speaker line-up to see who will be joining Dave.

Download The Latest Agenda