David Roller

Account Executive Markt-Pilot

David Roller is an Account Executive at Markt-Pilot where he partners with equipment manufacturers across diverse industries to implement market-based pricing strategies for their spare parts business. With extensive experience in scaling aftermarket operations, he’s passionate about driving proactive, data-driven approaches through the power of competitive insights. David’s combination of strategic vision and operational know-how positions him as a trusted advisor to leading OEMs - helping them grow profits sustainably while strengthening customer relationships.

Wed, April 23: Day 2 - The Future of Service: Embracing Necessary Disruption and Accelerating Tech Adoption to Solve Real Customer Problems

3:00 PM PARTNER PRESENTATION: Pricing That Builds Trust: Avoid the Overpriced Stigma and Win Long-Term Loyalty

Pricing isn’t just a number, it’s a key driver of customer trust, loyalty and profitability. Finding the right balance between growth, satisfaction, and margins is especially challenging in the parts business.

This session will explore how data-driven pricing strategies can drive quick profit growth while maintaining customer trust. Through real-world case studies and actual numbers, it will demonstrate how AI-driven software and market-based pricing strategies are transforming pricing decisions and enabling manufacturers to stay competitive. It will showcase how intelligent pricing automation can deliver transparency and agility, ensuring fair pricing that customers accept and even appreciate.

We’ll also cover best practices for communicating pricing effectively and why it should be a leadership priority. Walk away with actionable strategies to boost margins, build trust, and drive long-term success.

Check out the incredible speaker line-up to see who will be joining David.

Download The Latest Agenda