Field Service Palm Springs 2025

April 22 - 24, 2025

JW Marriott Desert Springs, Palm Springs, CA

David Sanderson

President Sanderson Partners

David Sanderson has over 25 years of management experience with Global 1000 companies in consumer products, technology and healthcare. He has built global businesses at major corporations, working and living in Europe, Asia and Latin America. He has managed sales and marketing programs for a variety of companies in the consumer product and technology industries. His background with major global companies and start up experience in the technology/consulting field has enabled him to develop significant expertise in growing companies revenues and positioning in the marketplace. He developed the ‘next solution’ for the extended enterprise, called Global Relationship Management (GRM) which offers solutions for the complex operating international environment that companies face in managing their daily business globally. He worked with GPI as a Principal with worldwide clients such as ST Microelectronics, Sylvania/Osram, GE Healthcare, Nestle and  Johnson & Johnson, to name a few.

David speaks Spanish and German and serves on the board of ASSIST (an international educational non profit.) He was also a lecturer in international management and marketing at Boston University and is a frequent presenter at various industry conferences including SAMA on topics such as B2B Marketing and Managing Indirect Sales Channels.

Day 1 - Deep-Dive Workshop Day -- The Next Generation of Leadership: Evolving Your Style and Influence Skills to Fit the Times and New Workforce Realities

Check out the incredible speaker line-up to see who will be joining David.

Download The Latest Agenda