Haroon Abbu | Field Service Next West

Haroon Abbu

Haroon Abbu

SVP, Digital Technology & Data Analytics Bell And Howell
Haroon Abbu

Tuesday, April 7, 2026

1:35 PM Track A: Fireside Chat: Creative AI Use Cases That Drive Efficiency, Customer Satisfaction, and Growth

AI is transforming service operations in unexpected and powerful ways. From streamlining parts identification and remote troubleshooting to customizing service offerings and automating back-office workflows, forward-thinking organizations are finding new ways to drive efficiency while delivering customer value. Hear two service leaders in candid conversation discuss how AI can reinvent how you work. Learn more on this quickly evolving topic to help you:

  • Use AI as a force multiplier to reinvent processes, reduce manual tasks, and unlock new capacity
  • Support the call center with models that analyze service call trends to reduce repeat issues, improve remote resolution, and direct customers to the right support faster
  • Mine the past for a smarter future by leveraging work order histories, knowledge bases, and truck performance data to proactively inform future service, parts usage, and troubleshooting
  • Identify which services a customer actually needs based on equipment behavior, usage data, and historical trends to customize service agreements 

Wednesday, April 8, 2026

9:30 AM Partner Keynote: How to Scale, Work, and Operate with Confidence with Humans and Agents Working Together

Field service is fundamentally human—AI can't fix a roof or stop a water leak. Yet, poor technology and disconnected systems are making the essential work of mobile employees and the capacity of support teams harder than ever. Mobile workers currently waste over 7 hours a week on administrative tasks, contributing to an environment of poor knowledge access, frequent app switching, and missed opportunities to drive revenue. 

For field service leaders looking to scale, work, and operate with confidence, this presentation will explore what it means to adopt a complete agentic field service platform, from customer experience to asset management to mobile workforce management. Walk away with a clear roadmap for enabling your field operations to scale confidently and drive more revenue in the field, supported by intelligence and complete operational visibility. 

Check out the incredible speaker line-up to see who will be joining Haroon.

Download The Latest Agenda