April 22 - 24, 2025
JW Marriott Desert Springs, Palm Springs, CA
Josh Zolin is the CEO of Windy City Equipment Service (WCE), a leading commercial facilities maintenance company specializing in HVAC, Refrigeration, and Kitchen Equipment. Josh began his journey in Kenosha, Wisconsin, where he grew up on a farm that was later converted into a school for aspiring film industry stunt performers. From a young age he was rolling cars, setting himself on fire, and jumping from five-story buildings. After high school he pursued the family stunt business in Hollywood, California before realizing his entrepreneurial dream.
Josh then set his sights for sunny Arizona, to work alongside his dad as a commercial kitchen equipment technician. Over the years he climbed the ranks to grow WCE from two employees working out of a garage, to an 8-figure powerhouse operating four branches in three states. As a direct result of Josh’s innovative leadership, WCE has received Inc Magazine’s “Inc 5000 list of fastest growing companies in America” honors for three years in a row (2018, 2019, 2020).
In complement to his hands-on contribution to WCE, Josh is the published author of Blue is the New White, an eye-opening book which focuses on shattering misperceptions of skilled trades. Donated copies of this best-selling work can be found in 50+ high schools across the country. In addition to business ownership and real estate investing, Josh's professional portfolio also includes public speaking. He is also the host of the Blue is the New White podcast, exploring the industrial journeys of successful tradespeople from around the globe.
Josh is constantly fine-tuning his craft as a CEO, but spends his precious free time with his wife and two daughters in Gilbert, AZ. He is an Avid reader, die-hard Chicago Bears fan, and self-taught guitarist although he will not be releasing an album anytime soon.
Check out the incredible speaker line-up to see who will be joining Josh.
Download The Latest Agenda