Keith Muller

VP Product Management, Water Solutions and Services Xylem

Keith Muller is an accomplished product and business leader with over 25 years of experience driving innovation, growth, and customer satisfaction. He currently serves as VP Product Management, Water Solutions and Services leading a $2 billion portfolio focused on capital solutions, operating contracts, equipment rental, outsourced water, and digitally-enabled services. In his time at Xylem, Keith has spearheaded the company's services transformation, delivering double-digit growth over six consecutive quarters.

He has built high-performing, empowered teams and advocated for scalability in all initiatives. Previously at PepsiCo, Keith held various global leadership roles in R&D, brand management, and commercialization. He led multi-million dollar global product lines and won PepsiCo's top innovation award during his tenure. Keith holds an undergraduate degree in Chemical Engineering from the University at Buffalo and a Master's degree from Manhattan College. Outside of work, he is an ultramarathon runner, Ducati enthusiast, and advocate for youth education on water and sustainability.

Keith has a wonderful family, including his wife and two accomplished daughters aged 24 and 20. He looks forward to sharing his perspective on customer segmentation and product positioning to improve business impact and customer satisfaction. Keith's blend of technical and business expertise coupled with his passion for teamwork and prioritization will hopefully provide some new insights for managing service products.

TUE, May 7: Tech and Service Innovation

2:15 PM PANEL Customer Segmentation Strategies for More Efficient Resource Allocation and Enhanced Partnership Account Relations

Unlock the keys to targeted success by tailoring your sales approach and service delivery by segmenting your customer base more keenly. This can have a profound impact on resource optimization and partnership account relations, from the fundamentals to advanced methodologies.

Key takeaways include:

Learn how businesses can identify and prioritize high-value customer segments, ensuring that resources, both human and financial, are allocated efficiently to areas where they yield maximum impact.
Understand the role of customer segmentation in cultivating stronger and more meaningful client partnerships and foster more collaborative relationships and outcomes.
Explore communication and engagement strategies tailored to different customer segments, all of which can enhance customer engagement and satisfaction.

2:55 PM PARTNER PRESENTATION Driving Success: A Case Study on Proactive Parts & Service Strategies

Join us for an engaging exploration of proactive parts and service strategies that drive margin growth and customer satisfaction. In this session, we'll delve into a compelling case study that showcases innovative approaches to parts pricing, management and service delivery.

Discover firsthand how forward-thinking organizations have transformed their parts and service business to be proactive instead of reactive; staying ahead of the curve and exceeding customer expectations.

Key Takeaways:

Learn actionable insights into implementing proactive parts management systems that streamline pricing processes and operations.
Gain valuable insights into leveraging pricing as a strategic tool to drive revenue growth and market share expansion
Explore real-world examples of successful proactive parts and service initiatives and understand their impact on overall business performance.

Check out the incredible speaker line-up to see who will be joining Keith.

Download The Latest Agenda