Lenny Cumberledge | Field Service Next West

Tuesday, April 7, 2026

10:35 AM First Timers at Field Service West Meet-Up and Welcome in the Expo

Thank you for joining the community at Field Service West! Join us at the Social Lounge in the Expo for this informal networking session where you’ll meet others like yourself who are new to the event.

2:40 PM Track C: Workshop: Bridging the Gap: Cross-functional Collaboration to Drive Customer Value and New Product Innovation

Field service teams are more than problem-solvers, they are vital sources of customer insights and innovation catalysts. Through consistent collaboration between field service engineers, R&D, and product development, one manufacturer identified a new product opportunity that better met customer needs. Hear how the team integrated field service into the product development process to drive continuous improvement, stronger relationships with customers, and enhanced business growth. Find out how to:

Empower technicians with targeted questions and topics to discuss with customers, enriching the feedback loop
Build an insight-driven culture where continuous learning and feedback from the field drive innovation and customer understanding
Use insights gathered from the field to inform and refine new product introductions, ensuring solutions meet real customer needs
Position field service as a strategic partner in innovation, helping the company stay ahead of market demands and grow revenue