Field Service Palm Springs 2025

April 22 - 24, 2025

JW Marriott Desert Springs, Palm Springs, CA

Mindy Booknis

Director, Global TSS Support as a Service IBM

Mindy Booknis is an IBM Global Director responsible for delivery of IBM’s technical services for its Support as a Service global offering. Over Mindy’s 26 year career with IBM, she has led teams in Sales, Delivery, and the CIO, with strong expertise in business architecture, solutions, and data analytics. She currently leads the Support as a Service business line, leading a large global project office, and cross-functional leadership that leverages IBM’s 19,000 service technicians and 130 + countries to deliver IBM technical services to many of the global market’s largest OEMs’ end user clients.

Day 1 - Deep-Dive Workshop Day -- The Next Generation of Leadership: Evolving Your Style and Influence Skills to Fit the Times and New Workforce Realities

5:00 PM CLOSING PANEL: How to Seismically Change the Culture of Your Service Organization and Teams

In today’s business world where employee engagement and company culture are paramount to success, many organizations find themselves grappling with outdated, hierarchical structures that stifle innovation and growth. This panel session brings together visionary leaders who have successfully navigated the treacherous waters of cultural transformation, shifting their companies from authoritarian, top-down management styles to vibrant, soulful organizations built on accountability and transparency.

Our panelists will delve into:

  • Identifying the signs of a toxic "shut-up and do it" culture and its impact on productivity, innovation, and employee retention
  • Strategies for initiating and sustaining large-scale cultural change, even in the face of resistance
  • The critical role of leadership in modeling and championing new cultural values
  • Implementing systems and processes that foster accountability and transparency at all levels
  • Techniques for infusing "soul" into company operations, from decision-making to daily interactions
  • Measuring the impact of cultural transformation on business outcomes and employee satisfaction

Attendees will gain invaluable insights into the challenges and rewards of cultural metamorphosis. This session is designed for leaders who are ready to challenge the status quo and create workplaces where employees feel valued, heard, and inspired to contribute their best.

Check out the incredible speaker line-up to see who will be joining Mindy.

Download The Latest Agenda