Nick Cribb | Field Service Next West

Nick Cribb

Nick Cribb

President & CEO Sam Service
Nick Cribb

President of SAM Service, a leading Georgia-based commercial cooking equipment, refrigeration, and HVAC service company with nearly 90 team members. Former President of CFESA (2022–2024), 2019 FE&S Top Achiever - Service Agent, and 2022 NAFEM Doctorate of Foodservice recipient. I began my career in banking, learning the value of exceptional customer service, professionalism, and resilience during the 2008 economic crisis. In 2012, I joined SAM Service as a dispatcher and have been privileged to help build its growth and winning culture. Married to my incredible wife, Christina, and proud dad to Baylie (17), Bentlee (8), and Eason (6). I’m lighthearted by nature, but fiercely committed to excellence in my work, my family, and my faith.

Wednesday, April 8, 2026

5:25 PM Track B: Panel: Navigating Field Service Integration and Customer Retention Post-M&A

Mergers and acquisitions offer tremendous growth potential, but they also pose a high risk of customer loss, operational misalignment, and internal confusion, particularly within field service. Despite good intentions, many organizations underestimate how fragile customer relationships can be during the first two years post-acquisition. Hear service leaders discuss how to proactively manage integration, align tools and processes, and deliver a seamless customer experience that reassures rather than disrupts. Panelists will discuss how to:

  • Understand why service contracts may be lost during integration and how to proactively protect those relationships to mitigate contract risk
  • Prioritize strategic customer journey mapping early to analyze overlapping customers, contracts, and service interactions to maintain customers
  • Manage change internally, getting teams on the same platforms, processes, and playbooks to present a united front to the customer
  • Lead cultural assimilation to integrate not just tools and contracts, but teams, values, and service cultures to build a stronger, more consistent service organization 

Check out the incredible speaker line-up to see who will be joining Nick.

Download The Latest Agenda