Nick Cribb | Field Service Next West

Nick Cribb

Nick Cribb

VP, Regional Operations Unlimited Service Group
Nick Cribb

President of SAM Service, a leading Georgia-based commercial cooking equipment, refrigeration, and HVAC service company with nearly 90 team members. Former President of CFESA (2022–2024), 2019 FE&S Top Achiever - Service Agent, and 2022 NAFEM Doctorate of Foodservice recipient. I began my career in banking, learning the value of exceptional customer service, professionalism, and resilience during the 2008 economic crisis. In 2012, I joined SAM Service as a dispatcher and have been privileged to help build its growth and winning culture. Married to my incredible wife, Christina, and proud dad to Baylie (17), Bentlee (8), and Eason (6). I’m lighthearted by nature, but fiercely committed to excellence in my work, my family, and my faith.

Tuesday, April 7, 2026

10:35 AM First Timers at Field Service West Meet-Up and Welcome in the Expo

Thank you for joining the community at Field Service West! Join us at the Social Lounge in the Expo for this informal networking session where you’ll meet others like yourself who are new to the event.

Wednesday, April 8, 2026

5:05 PM Track B: Panel: Navigating Field Service Integration and Customer Retention Post-M&A

Mergers and acquisitions offer tremendous growth potential, but they also pose a high risk of customer loss, operational misalignment, and internal confusion, particularly within field service. Despite good intentions, many organizations underestimate how fragile customer relationships can be during the first two years post-acquisition. Hear service leaders discuss how to proactively manage integration, align tools and processes, and deliver a seamless customer experience that reassures rather than disrupts. Panelists will discuss how to:

  • Understand why service contracts may be lost during integration and how to proactively protect those relationships to mitigate contract risk
  • Prioritize strategic customer journey mapping early to analyze overlapping customers, contracts, and service interactions to maintain customers
  • Manage change internally, getting teams on the same platforms, processes, and playbooks to present a united front to the customer
  • Lead cultural assimilation to integrate not just tools and contracts, but teams, values, and service cultures to build a stronger, more consistent service organization 

Thursday, April 9, 2026

11:45 AM Track C: Mastermind Topical Discussion: Staying Power: Retaining and Engaging Field Service Engineers in a Demanding Market

Talent recruitment is only half the battle, keeping them is just as critical. With high turnover rates, rising burnout, and growing skills gaps, organizations must rethink how they support, develop, and retain their frontline workforce. Join this interactive, facilitated discussion to learn how service leaders can build a culture of retention by addressing the real reasons people leave, and creating pathways for them to stay.

Room Leader - David Bishop, Managing Partner, Twin Bishop Strategies, LLC 

Table 1 Facilitator

Ecudemio Gutierrez, Director, Safety, DC Water

Table 2 Facilitator

Nick Cribb, VP, Regional Operations, Unlimited Service Group 

Table 3 Facilitator

Jamison Wharry, Director, Global Commercial Service, Hach


1:15 PM Track A: Industry Meet-Up Roundtables

Join this interactive, discussion-based meeting of the minds to connect, idea-share and collaborate on common challenges and priorities facing your specific industry vertical. Walk away with new connections to keep the best practice sharing going long after the event ends.

Table 1: Machinery, Robotics and Industrial/Commercial Manufacturing

Ken Creech, Director, Customer Support Technical Operations, Makino

Table 2: HVAC, Plumbing, Electrical, Fire & Security, Safety and Sanitation

Ecudemio Gutierrez, Director, Safety, DC Water

Table 3: Medical Devices, Diagnostics, Life Sciences

Jaime Thelen, Director, Commercial Service, Medtronic

Table 4: Commercial Foodservice, Beverage and Refrigeration Equipment, and Food Safety Systems

Nick Cribb, VP, Regional Operations, Unlimited Service Group 

Table 5: Energy, Energy Management, Renewable Energy & Environmental Services

Table 6: Information Technology, Electronics, Printers/Copiers & Office Services

Table 7: Telecommunications and Other Utilities 

Check out the incredible speaker line-up to see who will be joining Nick.

Download The Latest Agenda