Pete Wayne

For decades, the role of service on overall customer experience and perception of the brand has been shifting. Servitization has ‘gained a lot of muscle’ to become a widely applicable principle for many leading organizations. Many consider service to be a focal point that outweighs any other aspect of a purchasing experience and customer loyalty, regardless of the industry you are in.

Our expert panelists weigh in the role of service in creating positive customer experiences, and what you can do today to excel at securing new customers and contract renewals. Key takeaways include: 

-Exploring the true impact of service and support on your customer interactions 

-Elevating the role of field service to the next level, securing a companywide recognition and support

-Improving your communication with customers

-Positioning your brand and products in the best light through field service