Rick Lash

Field service organizations operate in a dynamic and demanding environment and face unique challenges such as high turnover, recruitment difficulties, and the constant pressure to train and retain large numbers of technical staff. These challenges are compounded by evolving customer expectations, the need to integrate new technologies, and the complexity of managing costs while maintaining high service standards.

Developing the next generation of field service leaders is not just important—it’s critical to the success and sustainability of the organization. Leaders must be equipped to navigate these challenges while also developing a broader business perspective that drives organizational growth and innovation. Join Rick Lash, a leadership expert, as he explores how to develop the next generation of field service leaders equipped for strategic enterprise leadership.

In today’s high-demand environment, service leaders must not only master operational excellence but also broaden their perspective to think and act at the enterprise level.

This session will focus on the strategies needed to cultivate field service leaders who can:

• Develop Strategic Thinking – Learn how to move beyond day-to-day operational demands and embrace a broader, more strategic view of the organization and position their teams to drive enterprise-wide growth.
• Adopt an Enterprise Perspective – Understand the critical role field service plays within the larger organizational ecosystem.
• Enable Organizational Growth – Explore how cultivating a more strategic, enterprise-wide leadership approach will not only enhance your own career but also create new growth opportunities for your business.
• Lead with Influence Across Departments – Gain practical tools to navigate the complexities of cross-functional collaboration, influence stakeholders, and ensure field service is positioned as a vital part of the organization's future.

Rick will guide attendees through real-world examples and actionable strategies to for business growth by fostering the next generation of field service leaders who think and act with enterprise-wide impact.