Dave M. Pitchford Director, Service Operations The Coca-Cola Company Dave Pitchford leads the Service Network Operations team at The Coca-Cola Company, where he oversees National Service Operations. He manages a proficient team of Operations professionals dedicated to maintaining and enhancing best-in-class Beverage Systems and Service Operations. His responsibilities extend across a broad spectrum of activities, including Reactive Service, Installation, Maintenance and Project Management, all aimed at ensuring seamless integration and operational excellence. As a leader of the Service Network Operations team, Dave Pitchford is at the forefront of driving excellence in service delivery across Coca-Cola's extensive network. His role is pivotal in ensuring that all service-related functions are executed to the highest standards, aligning with the company's strategic goals. Through Dave's leadership, the Service Network Operations team exemplifies a commitment to operational excellence in all facets of Reactive Service, Installation, Maintenance and Project activities. His dedication to maintaining high standards and continuous improvement ensures that The Coca-Cola Company remains best in class execution and reliability within the Beverage industry. Prior to joining The Coca-Cola Company, Dave held the position of Director Area Operations for AT&T/ DIRECTV.  In this capacity, he oversaw fulfillment operations for key business entities such as Broadband Field Engineering, High Speed Internet, Direct Satellite Broadband and CATV Hybrid Fiber Coaxial (HFC) telecom infrastructure.      Dave has over thirty years’ experience with Operations Leadership, including 8 years serving in the Unites Stated Army as a noncommissioned officer. In his tenure, he held several leadership positions including Field Engineer, Manager, Technical Operations Manager, Regional Field Operations and Director, Field Operations.   Dave serves as an active member of the United Army Signal Regiment Corp and the National Cable Television Association. He is actively involved with several professional organizations including Satellite Broadcasting, Communications Association, Society of Cable Television Engineers and World Business Research.