What does it take to attract top field service talent today? A bold mix of employer branding, smart outreach, and authentic storytelling. Megan Schlam, VP, US Services Execution for Schneider Electric is guided by her passion for people and helped reshape the recruitment strategy by aligning budget planning with targeted outreach campaigns, amplifying employer branding, and building specialized pipelines for veterans and trade school talent. From geofencing push ads and radio spots to a standout LinkedIn campaign, “We’re Wired Differently", the company leveraged digital content, day-in-the-life videos, and global marketing partnerships to highlight its unique culture and opportunities. Hear actionable insights to help you compete for top talent, including:

• Maximizing recruitment ROI by balancing budgets and allocating spend across local and national channels for the strongest candidate pipeline
• Standing out in the market with employer branding campaigns that drive awareness and attract diverse talent
• Harnessing digital tools from geofenced ads, targeted social content and storytelling to highlight the potential of service
• Building veteran and trade school pathways that can scale