Bruce Breeden

Chief Services Officer Michelli Weighing and Measurement

Bruce has decades of field service experience both as an FSE and as an executive leader of global service businesses. He holds an MBA from Pepperdine University and is the author of The Intentional Field Service Engineer, 2nd Edition and currently is the principal service consultant for Gatekeeper Systems after retiring from service operations. Bruce is often speaking at conferences, service meetings or providing soft skills training to leading service organizations around the world.

Thu, April 24: Day 3 - AI Advisory Lab Day - Personalization and Contextualization, and Self-Service Models to Meet Customers’ Rapidly Evolving Needs

10:00 AM Mastermind Topical Discussion - Customer Journey Mapping: How Will and Should This Change Over the Next 5 Years?

Join us for a thought provoking facilitated discussion with your peers about streamlining the customer journey for a frictionless experience.

Room Facilitator -- David Bishop, Managing Partner, Twin Bishop Strategies

Table 1 Leader – Jennifer Dye, Regional Director, Power Services, West, Schneider Electric

Table 2 Leader - Bruce Breeden, VP Global Authorized Services, Gatekeeper Systems

Table 3 Leader–Anne Emberson, Area VP Digital, Nalco Water

Check out the incredible speaker line-up to see who will be joining Bruce.

Download The Latest Agenda