Bulent Cinarkaya | Field Service Next West

Bulent Cinarkaya

Bulent Cinarkaya

VP & GM, Field Service Management ServiceNow
Bulent Cinarkaya

Bulent Cinarkaya is Vice President & General Manager of Field Service Management at ServiceNow, where he's driven consecutive 80%+ year-over-year growth by delivering AI-powered capabilities that transform field operations and scheduling efficiency.

Before ServiceNow, Bulent was Senior Vice President of Product Management at Salesforce, leading Service Cloud—the company's largest cloud—and scaling Financial Services Cloud and Health Cloud into $100M+ businesses.

A native of Istanbul with a master's degree in computer science from Istanbul Technical University, Bulent co-founded a startup that became one of Turkey's leading ISPs. Now based in California, he enjoys life with his wife and two sons, playing and collecting guitars, and cheering on the Golden State Warriors.

Tuesday, April 7, 2026

9:35 AM Partner Keynote: 30% Improvement in One Day: How TridentCare's Change Management Strategy Turned Field Service into a Revenue Engine

When TridentCare's dispatchers stopped manually overriding the system and trusted the AI-powered workflow, they achieved 30% efficiency improvement overnight. That single change management win became the foundation for transforming field service into a revenue engine now managing 5 million patient visits annually with 700+ mobile technicians. Join Kyle Seiter, CIO of TridentCare, to learn how strategic change management alongside technology unlocked measurable ROI through ServiceNow's integrated CRM solution for Service and Sales. Kyle will share the change management playbook that drove adoption, built internal champions who advocate for continued platform investment, and created the foundation for expanding from mobile X-rays into 4-5 additional service lines. Learn how AI-powered Schedule Optimization that re-optimizes every 15 minutes, combined with a unified quote-to-cash workflow, turns field service into a competitive advantage that drives both productivity gains and revenue growth. 

Check out the incredible speaker line-up to see who will be joining Bulent.

Download The Latest Agenda