Craig Bruns

VP, Customer Support Crown Equipment Corp.

Craig Bruns is the Vice President of Customer Support at Crown Equipment Corporation (Crown Lift Trucks), one of the largest forklift manufacturers in the world and the leader in the evolution of the material handling industry, earning more than 100 global design awards and launching new technologies to increase uptime and lower total cost of ownership.

With 30+ years of experience at Crown, he is responsible for leading the activities of Crown’s global customer support strategies, telematics support, current and future connected services, e-commerce and parts distribution, customer support, service experience, warranty, and thought leadership associated with delivering a world-class customer experience around the globe. For the last 5 years he has been spearheading the company’s technology-driven IOT strategic journey and global connected services business. He has undergraduate degree in electrical engineering and a master’s degree in business administration.

Tue, April 22: Day 1 - Deep-Dive Workshop Day - The Next Generation of Leadership: Evolving Your Style and Influence Skills to Fit the Times and New Workforce Realities

9:25 AM PANEL: Accelerating Speed to Value from Your Technology Investments, Whether you Build, Buy or Blend Both Approaches

Organizations face critical decisions when it comes to technology investments. This panel session brings together industry leaders to explore strategies for maximizing return on investment and accelerating speed to value, regardless of whether you choose to build custom solutions, buy off-the-shelf products, or adopt a hybrid approach.

Our panelists will share insights on:

Evaluating the pros and cons of building vs. buying technology solutions
Identifying opportunities to blend custom and off-the-shelf approaches for optimal results
Strategies for rapid deployment and adoption of new technologies
Overcoming common challenges in technology implementation and integration
Measuring and demonstrating ROI from technology investments

Attendees will gain valuable perspectives on how to make informed decisions about technology investments and drive tangible business value in their field service operations. Whether you're considering a major technology overhaul or looking to optimize your existing systems, this session will provide actionable insights to help you accelerate your path to success.

Check out the incredible speaker line-up to see who will be joining Craig.

Download The Latest Agenda