As service organizations evolve to include remote support, self-service, and predictive maintenance, the need to market and sell service with the same precision as products has never been greater. This session brings together industry leaders who have made the leap, establishing dedicated service sales and marketing teams to position service as a true growth engine. Discover how focused, specialized teams can articulate value, expand revenue streams, and strengthen customer relationships. Leaders will discuss how to make the business case internally and gain practical insights to elevate service in your organization’s go-to-market strategy, including:

• Build a stronger business case for dedicated service sales and marketing resources within your organization
• Understand proven strategies to communicate and monetize the value of service offerings, including predictive maintenance and self-service models
• Unlock new growth opportunities by aligning service, sales, and marketing goals around customer outcomes
• Improve customer retention, deepen relationships, and elevate service as a strategic differentiator