George Roberts-Smith

Group CEO MCFT

George Roberts-Smith is the Group CEO of MCFT, a global leader in commercial kitchen maintenance. Starting at MCFT’s UK headquarters in 2012, George led key process improvements, including the introduction of a mobile solution that enhanced efficiency. In 2015, played a key part in expanding MCFT’s international presence, successfully establishing offices in the UAE, Qatar, Oman and Saudi Arabia, followed by supporting further expansion into Europe and Asia. After nine years driving international growth, George returned to the UK in 2023 to assume the role of Group CEO. Now leading MCFT’s global strategy, he focuses on scaling operations, delivering top-tier customer service, and fostering a people-centric culture. Beyond MCFT, George actively contributes to industry development. He serves on the Board of Directors at CFESA (Commercial Food Equipment Service Association) and acts as Board Liaison to the Education & Training Committee. Since 2023, he has also been a member of the CFESA Advisory Council, shaping industry best practices and workforce training.

Thu, April 24: Day 3 - AI Advisory Lab Day - Personalization and Contextualization, and Self-Service Models to Meet Customers’ Rapidly Evolving Needs

11:40 AM MASTERMIND TOPICAL DISCUSSION Attracting Gen Z to the Service Trades, But How?

While TikTok and other social media platforms can help reach Gen Z, what’s the right messaging to get them to consider service as a career? What other methods are you using to attract this important cohort of the future?

Table 1 Facilitator - Andy Kaszyucki, Senior Director, Network & Field Operations, Northwestel

Table 2 Facilitator - George Roberts-Smith, Group CEO, MCTF

Table 3 Facilitator – Dave Hartley, VP Customer Care, Translogic, a SwissLog Healthcare company

Check out the incredible speaker line-up to see who will be joining George.

Download The Latest Agenda