Field Service Palm Springs 2025

April 22 - 24, 2025

JW Marriott Desert Springs, Palm Springs, CA

Greg Friesen

VP & General Manager, Global Services, Ciena

Tue, April 22: Day 1 - Deep-Dive Workshop Day - The Next Generation of Leadership: Evolving Your Style and Influence Skills to Fit the Times and New Workforce Realities

1:20 PM Workshop 1 From Strategy to Success: Implementing AI for Scalable Field Service Transformation

Join this panel session for a deep dive into AI in service, featuring practical lessons and success stories from leaders in some of the world’s most complex service environments.

From vetting and selecting AI solutions to achieving full-scale implementation, the panel will share advice and lessons from successful service transformations with AI.


We’ll discuss:

  • Selecting AI use cases that deliver the biggest (and quickest) ROI
  • Tools and best practices for driving user adoption of AI solutions
  • Building a comprehensive digital transformation road map

Wed, April 23: Day 2 - The Future of Service: Embracing Necessary Disruption and Accelerating Tech Adoption to Solve Real Customer Problems

9:05 AM PANEL: Taking AI to the Next Level: Ensuring Accuracy and Speed to Value to Solve Real Service Problems

As Artificial Intelligence (AI) continues to revolutionize the field service industry, organizations are increasingly looking to harness its power to solve complex service challenges. This panel session brings together industry experts and AI pioneers to explore how companies can elevate their AI implementations to deliver tangible results with both accuracy and speed.

Panelists will discuss:

  • Strategies for identifying high-impact AI use cases that address real service problems
  • Techniques for ensuring AI accuracy in mission-critical service applications
  • Methods to accelerate AI deployment and adoption for faster time-to-value
  • Overcoming common challenges in AI implementation, including data quality and integration issues
  • Balancing AI automation with human expertise to optimize service outcomes
  • Ethical considerations and best practices in AI-driven service solutions

This session is designed for field service leaders who are looking to move beyond basic AI implementations and leverage advanced AI capabilities to solve complex service challenges. Whether you're in the early stages of AI adoption or seeking to optimize existing AI systems, this panel will provide valuable insights to help you take your AI initiatives to the next level.  

Check out the incredible speaker line-up to see who will be joining Greg.

Download The Latest Agenda