Jordan Lake

Product Marketing, Field Service Management ServiceNow

Jordan Lake is a Senior Product Marketing Leader at ServiceNow, driving go-to-market strategy for Field Service Management and CRM. She's contributed to over $2B in ACV momentum by translating complex AI capabilities into narratives that accelerate business transformation and realized value.

Jordan authored AI-Driven Field Service Management For Dummies (Wiley, 2025), the first publication bridging AI innovation with field service business outcomes. She partners with global industry leaders to amplify customer transformation stories with measurable impact. A recognized thought leader in AI-driven field service, she delivers keynotes at ServiceNow's Knowledge conference and brings cross-functional influence and customer storytelling expertise to every engagement, turning perceived technology complexity into adoption and advocacy.