Jordan Lake is a Senior Product Marketing Leader at ServiceNow, driving go-to-market strategy for Field Service Management and CRM. She's contributed to over $2B in ACV momentum by translating complex AI capabilities into narratives that accelerate business transformation and realized value.
Jordan authored AI-Driven Field Service Management For Dummies (Wiley, 2025), the first publication bridging AI innovation with field service business outcomes. She partners with global industry leaders to amplify customer transformation stories with measurable impact. A recognized thought leader in AI-driven field service, she delivers keynotes at ServiceNow's Knowledge conference and brings cross-functional influence and customer storytelling expertise to every engagement, turning perceived technology complexity into adoption and advocacy.
When TridentCare's dispatchers stopped manually overriding the system and trusted the AI-powered workflow, they achieved 30% efficiency improvement overnight. That single change management win became the foundation for transforming field service into a revenue engine now managing 5 million patient visits annually with 700+ mobile technicians. Join Kyle Seiter, CIO of TridentCare, to learn how strategic change management alongside technology unlocked measurable ROI through ServiceNow's integrated CRM solution for Service and Sales. Kyle will share the change management playbook that drove adoption, built internal champions who advocate for continued platform investment, and created the foundation for expanding from mobile X-rays into 4-5 additional service lines. Learn how AI-powered Schedule Optimization that re-optimizes every 15 minutes, combined with a unified quote-to-cash workflow, turns field service into a competitive advantage that drives both productivity gains and revenue growth.
Check out the incredible speaker line-up to see who will be joining Jordan.
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