Field Service Palm Springs 2025

April 22 - 24, 2025

JW Marriott Desert Springs, Palm Springs, CA

Mark Crook

SVP HomeServe USA

Mark Crook is Senior Vice President, Energy Services for HomeServe USA, a leading provider of home repair solutions serving more than 4 million homeowners in the U.S. and Canada, and has an A+ rating with the Better Business Bureau. In this role, Mark is responsible for customer service and sales operations including developing and implementing new strategies, processes, and technologies that improve customer satisfaction

Day 2 - The Future of Service: Embracing Necessary Disruption and Accelerating Tech Adoption to Solve Real Customer Problems

5:00 PM PANEL: Hiring & Grooming 24/7/365: Deepening Your Leadership and Technician Bench

Having a deep bench of talented leaders, middle managers and technicians is crucial for delivering exceptional service and ensuring business continuity. This session will explore effective strategies for hiring, developing, and retaining top talent to support your organization's growth and success.

Panelists will discuss these topical areas:

  • Talent Acquisition: Identifying and attracting top-quality candidates through targeted recruitment efforts, effective job postings, and leveraging social media.
  • Employee Development: Implementing comprehensive training and development programs to equip your team with the skills and knowledge needed to excel.
  • Leadership Development: Nurturing future leaders through mentorship, coaching, and opportunities for professional growth.
  • Retention Strategies: Creating a positive and supportive work environment that fosters employee engagement, satisfaction, and loyalty.
  • Succession Planning: Developing a strategic plan to ensure a smooth transition of leadership and continuity of operations.

Check out the incredible speaker line-up to see who will be joining Mark.

Download The Latest Agenda