Rod Cook | Field Service Next West

Rod Cook

Rod Cook

Director, NA Service Operations Trane Technologies
Rod Cook

Rod Cook is the Director of NA Services Operations for Trane’s Commercial HVAC business. Trane is a world leader in creating safe, comfortable, sustainable, and efficient building environments. Trane provides a broad portfolio of equipment, and operational and energy efficient solutions that create better places for people to work, learn, heal and live.

Rod has held numerous positions across the organization over his extensive career with Trane. He has held leadership roles in Environmental Health and Safety (EHS), Operational Excellence, Service and Contracting Operations, and Performance Contracting…just to name a few.

In his current position as Director of NA Service Operations, he is responsible for leading Trane’s field service operations teams. He provides leadership and support to over 3,500 field technicians and their leaders and helps them provide customers with a world-class service experience. His primary areas of responsibility include field technology and tech-enabled services, mobility, coordination, fleet, and value-stream transformation.

Rod has over 28 years of experience in the HVAC industry and has spent the majority of his time strategizing, leading and implementing services operations solutions across North America.

Thursday, April 9, 2026

10:55 AM Track A: Panel: Positioning Service as a Strategic Aftermarket Partner, From Cradle to Grave

At a time when many are slashing preventative maintenance budgets and tightening every dollar, service organizations are uniquely positioned to step up, not just as fixers, but as strategic advisors. Panelists will explore how forward-thinking teams are redefining the aftermarket experience across the full asset lifecycle, from install to end-of-life. Meet your customers where they are by delivering uptime, mitigating risk and providing actionable insights that drive smarter equipment use. Hear best practices, to help you:

  • Move beyond break-fix to become a consultative partner that helps customers maximize asset performance and navigate lifecycle transitions
  • Define lifecycle-centered strategies to tailor offerings to different asset phases from install to end-of-life replacement
  • Quantify downtime risk and use objective, data-driven tools to make the case for proactive and preventive maintenance to make uptime the ultimate value proposition
  • Develop tools for post-sale selling that equip your teams with analytics, service data, and customer usage insights that make post-sale conversations more targeted, relevant, and impactful 

Check out the incredible speaker line-up to see who will be joining Rod.

Download The Latest Agenda