Customer Advocacy: Putting Customers at the Heart of Your Business
Thursday, April 23rd, 2020
RATIONAL, a leading manufacturer of commercial kitchen appliances, considers customer experience its primary business driver. But its distributed service team often lacked the product knowledge to deliver exceptional customer service. This session explores how Sidney Lara, VP of Service NA at RATIONAL, turned to artificial intelligence to empower the entire service team with the tribal knowledge of experts. As a result, the RATIONAL team closed the skills gap across the service organization and saw its service performance stats soar.