Field Service Palm Springs 2020

September 29 - October 02, 2020

JW Marriott Palm Desert Resort & Spa, CA

Sidney Lara, Vice President of Service NA at RATIONAL
RATIONAL Logo

Sidney Lara


Vice President of Service NA
RATIONAL

Check out the incredible speaker line-up to see who will be joining Sidney.

Download The Latest Agenda

Customer Advocacy: Putting Customers at the Heart of Your Business

Thursday, April 23rd, 2020


10:50 AM Solving the Service Skills Gap with AI

RATIONAL, a leading manufacturer of commercial kitchen appliances, considers customer experience its primary business driver. But its distributed service team often lacked the product knowledge to deliver exceptional customer service. This session explores how Sidney Lara, VP of Service NA at RATIONAL, turned to artificial intelligence to empower the entire service team with the tribal knowledge of experts. As a result, the RATIONAL team closed the skills gap across the service organization and saw its service performance stats soar.