Haroon Abbu | Field Service Next West

Haroon Abbu

Haroon Abbu

SVP Digital Technology & Data Analytics Bell and Howell

Tuesday, April 7, 2026

1:35 PM Track A: Fireside Chat: Creative AI Use Cases That Drive Efficiency, Customer Satisfaction, and Growth

AI is transforming service operations in unexpected and powerful ways. From streamlining parts identification and remote troubleshooting to customizing service offerings and automating back-office workflows, forward-thinking organizations are finding new ways to drive efficiency while delivering customer value. Hear two service leaders in candid conversation discuss how AI can reinvent how you work. Learn more on this quickly evolving topic to help you:

  • Use AI as a force multiplier to reinvent processes, reduce manual tasks, and unlock new capacity
  • Support the call center with models that analyze service call trends to reduce repeat issues, improve remote resolution, and direct customers to the right support faster
  • Mine the past for a smarter future by leveraging work order histories, knowledge bases, and truck performance data to proactively inform future service, parts usage, and troubleshooting
  • Identify which services a customer actually needs based on equipment behavior, usage data, and historical trends to customize service agreements 

Check out the incredible speaker line-up to see who will be joining Haroon.

Download The Latest Agenda