Haroon Abbu

Haroon Abbu

SVP Digital Technology & Data Analytics Bell and Howell

Thursday, April 9, 2026

11:50 AM Track A: Case Study: Customer-centric Revenue Growth: Identifying Opportunities Throughout the Lifecycle to Create Tailored Customer Solutions

Building a successful, customer-centric service business starts with identifying your service opportunities, understanding where products are, how they are being used, and building tailored service offerings accordingly. Hear lessons learned to help you leverage distributor relationships, map instrument locations, and use service engineers as a critical source of customer intelligence. Find out how to:

  • Optimize customer asset visibility to know where your instruments are and what customers have on-site
  • Harness technology, including connected devices and IoT to improve targeting, monitoring, and service delivery for increased customer satisfaction and retention
  • Leverage FSEs to gather detailed insights about customer environments, connected devices, and IoT opportunities
  • Engage customers in co-creating service solutions and emphasize the value and benefits of proactive service
  • Develop maintenance schedules and service packages customized to each customer’s unique needs 

Check out the incredible speaker line-up to see who will be joining Haroon.

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