Growth has become the baseline in today’s high-speed service environment. But scaling a global service business requires more than just expanding headcount or opening new regions. It takes bold leadership, deep operational alignment, and a clear understanding of the nuanced dynamics that define each market. Brad Haeberle, Executive Vice President Services for Siemens Smart Infrastructure will share how to architect a hyper-growth strategy that works across diverse geographies, cultures, and customer expectations. From building region-specific service models to aligning teams under a unifying global mission, learn how to balance agility with consistency, and speed with excellence to realize revenue growth. Find out how to:

• Define growth metrics that go beyond revenue, focusing on operational maturity, service capacity, and customer outcomes
• Master the regional balancing act by tailoring service strategies for different regions without sacrificing global cohesion or brand experience
• Drive scalable service models with frameworks for growing teams, expanding footprints, and building infrastructure that supports central oversight and local autonomy
• Lead with vision and agility by anticipating regional trends, pivoting with speed, and confidently driving rapid growth and change 

Service organizations have significant revenue targets to achieve as service shifts from cost center to profit center. With service as a strategic growth driver, leaders are under pressure to scale operations, optimize talent strategy, and embrace transformative technologies while consistently delivering excellence in the field. Hear service visionaries unpack how they’re rewriting the business model for service to build scalable, profitable and competitive service organizations. Panelists will discuss:

• Talent strategies for growing a service organization in an environment increasingly augmented by automation
• Modernizing customer targeting and CRM to reimagine customer segmentation, sales execution, and post-installation service conversion
• Crafting competitive service pricing models, managing warranty economics, and creating service contracts that drive year-round revenue
• Elevating service leadership with AI to contribute to broader corporate innovation strategy
• Building the operational foundation of systems, processes and measurement to support a profit-centric service model