Brian Bachofner

VP Product Marketing Neuron7.ai

Brian Bachofner is a seasoned marketing executive with over 15 years of experience scaling SaaS companies. As CMO at MapAnything, he helped grow the business from $7M to a successful acquisition by Salesforce. At Salesforce, he led global product marketing for Sales Cloud, and led PMM for Field Service during the ClickSoftware acquisition. Most recently, Brian transformed ServiceTrade’s go-to-market strategy as head of Marketing and RevOps, shifting from outbound-led sales to a balanced approach through clear messaging and a relentless focus on winning their ICP.

Tue, April 22: Day 1 - Deep-Dive Workshop Day - The Next Generation of Leadership: Evolving Your Style and Influence Skills to Fit the Times and New Workforce Realities

1:20 PM Sponsor Workshop 1: From Strategy to Success: Implementing AI for Scalable Field Service Transformation

Join this panel session for a deep dive into AI in service, featuring practical lessons and success stories from leaders in some of the world’s most complex service environments.

From vetting and selecting AI solutions to achieving full-scale implementation, the panel will share advice and lessons from successful service transformations with AI.

We’ll discuss:

Selecting AI use cases that deliver the biggest (and quickest) ROI
Tools and best practices for driving user adoption of AI solutions
Building a comprehensive digital transformation road map

Check out the incredible speaker line-up to see who will be joining Brian.

Download The Latest Agenda