Brian Bachofner

SVP, Marketing & Business Development Neuron7.ai

Brian Bachofner is a seasoned marketing executive with over 15 years of experience scaling SaaS companies. As CMO at MapAnything, he helped grow the business from $7M to a successful acquisition by Salesforce. At Salesforce, he led global product marketing for Sales Cloud, and led PMM for Field Service during the ClickSoftware acquisition. Most recently, Brian transformed ServiceTrade’s go-to-market strategy as head of Marketing and RevOps, shifting from outbound-led sales to a balanced approach through clear messaging and a relentless focus on winning their ICP.

Tuesday, April 7, 2026

1:55 PM Track A: Sponsor Workshop: Inside the AI Playbook of Today’s Top Service Leaders

AI is now a top priority across service organizations, but in 2026, the real challenge is execution. With 98 percent of leaders already exploring AI for field operations, the focus has shifted from pilots and planning to consistent, measurable outcomes.

This hands-on session explores how to turn AI into operational value. Learn how leading teams are identifying the right use cases, building internal trust, and scaling success across their organizations.

What you'll walk away with:

Building the business case for AI, from internal approvals to executive sign-off
Practical tactics for driving adoption and overcoming the desire gap
The KPIs that define early success: case close time, on-time delivery, and reducing repeat visits
Real lessons from an active deployment, not a pilot, not a plan

Check out the incredible speaker line-up to see who will be joining Brian.

Download The Latest Agenda