At a time when many are slashing preventative maintenance budgets and tightening every dollar, service organizations are uniquely positioned to step up, not just as fixers, but as strategic advisors. Panelists will explore how forward-thinking teams are redefining the aftermarket experience across the full asset lifecycle, from install to end-of-life. Meet your customers where they are by delivering uptime, mitigating risk and providing actionable insights that drive smarter equipment use. Hear best practices, to help you:

• Move beyond break-fix to become a consultative partner that helps customers maximize asset performance and navigate lifecycle transitions
• Define lifecycle-centered strategies to tailor offerings to different asset phases from install to end-of-life replacement
• Quantify downtime risk and use objective, data-driven tools to make the case for proactive and preventive maintenance to make uptime the ultimate value proposition
• Develop tools for post-sale selling that equip your teams with analytics, service data, and customer usage insights that make post-sale conversations more targeted, relevant, and impactful