Ira Busman | Field Service Next West

Ira Busman

Ira Busman

VP, Technical Services & Solutions Okuma America Corporation
Ira Busman

As the Vice President of Customer Service, Ira is responsible for strategy and execution across Okuma America Corporation's vast distribution network, which serves North, South, and Central America. Ira began his tenure with Okuma in 1986, starting as an Electronic/Engineering Technician. Ira worked through various positions within Customer Service at Okuma and recently held the position of Vice President of Operations, responsible for Engineering and Manufacturing.

Thursday, April 9, 2026

11:45 AM Track C: Mastermind Topical Discussion: Staying Power: Retaining and Engaging Field Service Engineers in a Demanding Market

Talent recruitment is only half the battle, keeping them is just as critical. With high turnover rates, rising burnout, and growing skills gaps, organizations must rethink how they support, develop, and retain their frontline workforce. Join this interactive, facilitated discussion to learn how service leaders can build a culture of retention by addressing the real reasons people leave, and creating pathways for them to stay.

Room Leader - Bruce Nelson, Vice President, Strategic Initiatives, HYTEC

Table 1 Facilitator

Ryan Wilson, Vice President, Service, DSL Ltd. Innovative Foodservice Solutions

Table 2 Facilitator

Ecudemio Gutierrez, Director, Safety, DC Water

Table 3 Facilitator

Ira Busman, VP, Customer Service, Okuma America Corporation 

Table 4 Facilitator 

Naimish Rajyaguru, National Service Head, Symphony Limited   

Check out the incredible speaker line-up to see who will be joining Ira.

Download The Latest Agenda