Keila Martinez | Field Service Next West

Keila Martinez

Keila Martinez

Director, Supply Chain Services Global Operations IBM
Keila Martinez

Keila Martinez is a Global Executive in IBM Supply Chain, supporting IBM Infrastructure’s Technology Lifecycle Services organization. With 26 years at IBM, she has led enterprise-wide transformation and operational excellence across multiple leadership roles.

In her current role, Keila drives end-to-end supply chain strategies that enhance client value across the full product lifecycle, advancing sustainable and circular economy practices. She oversees global process standardization and automation, Refurbishment Operations, environmental compliance, and operational optimization to improve scalability and resilience.

Keila holds a bachelor’s degree in Industrial Engineering from the University of Puerto Rico and an MBA from Rensselaer Polytechnic Institute. Her recognition includes a patent in Neural Networks, the Luminary Honoree award from Great Minds in STEM, the SHPE Diversity Award, multiple Manufacturing Leadership 100 Awards, and a certificate in Leading Innovative Change from UC Berkeley.

A champion of cultural transformation, Keila fosters customer-centric, inclusive environments that empower teams to deliver strong business outcomes. She is also active in community service, supporting STEM education, local organizations, and breast cancer awareness initiatives.

Wednesday, April 8, 2026

3:45 PM Track C: Case Study: Sustainable by Design: Building a Service Supply Chain That Protects Assets, Revenue, and the Planet

As customers demand longer-lasting equipment, sustainable operations, and uninterrupted uptime, service organizations are under pressure to design supply chains that support the full asset lifecycle, from warranty coverage to long-term maintenance. Hear from a services supply chain leader who will discuss how a service-first supply chain strategy integrates sustainable design, backward compatibility, and advanced connectivity to maximize asset life and profitability. With equipment capable of providing real-time insights, service organizations can predict failures, prevent disruptions, and understand exactly how systems are used across diverse geographies and customer environments. When sustainability and compatibility are engineered from the start, and equipment can be upgraded instead of replaced, customers benefit from extended lifecycle performance, reduced long-term costs, and a service model that supports both resilience and environmental responsibility. Hear lessons learned, including:

  • Designing for reuse, repairability, and long-term support that creates a more stable, less wasteful supply chain that strengthens operational resilience
  • Lowering total cost of ownership through smart design that ensures durability, serviceability and cost efficiency
  • Proactive lifecycle planning that anticipates long-term needs and creates predictable, profitable maintenance paths that enhance trust and strengthen customer loyalty
  • Collaborating with developers to build new components with sustainability embedded in focus, future proofing compatibility to protect customer investments 

5:25 PM Track C: Panel: Flexibility as a Strategy: Balancing Repair, Rebuild, and Inventory Amid Uncertainty

Despite supply chains stabilizing post-pandemic, shifting trade policies and materials shortages are keeping service organizations on their toes, managing constant uncertainty is the new norm. The question is no longer how to prevent chaos, but how to adapt to it. This panel brings together OEMs and third-party service providers to discuss how they are building flexibility into their parts and repair strategies to minimize downtime, reduce waste and ensure continuity. Learn how to make smarter decisions about what to stock, when to rebuild, and how to use digital tools to turn unpredictability into a manageable variable.

Panelists will discuss how to:

  • Build agility into your parts and repair strategies to minimize the impact of disruptions
  • Balance rebuilding or refurbishing older equipment with stocking new parts to maintain uptime
  • Use predictive tools to anticipate needs and avoid overstocking or shortages
  • Strengthen cross-functional collaboration to keep service teams aligned when supply chains aren’t 

Check out the incredible speaker line-up to see who will be joining Keila.

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