Margo Sherer | Field Service Next West

Margo Sherer

Margo Sherer

Senior Manager, Supply Chain Direct Supply
Margo Sherer

Margo Sherer brings over 14 years of experience in operations and supply chain management, currently holding the position of Senior Manager of Supply Chain at Direct Supply, Inc. Margo’s extensive career within the organization has seen her assume multiple key roles, including over five years of leadership.

Margo earned her undergraduate degree in Psychology with a certificate in Business from the University of Wisconsin-Madison. She furthered her education at the University of Wisconsin-Milwaukee, obtaining a Master's in Human Resources and Labor Relations with a certificate in mediation and negotiation. While pursuing her Master’s she joined Direct Supply, Inc. and found her passion for supply chain, the services industry, developing talent, and helping America’s Seniors.

Her passion for developing talent goes beyond Direct Supply, Inc. Margo has been a guest lecturer at a number of universities in Wisconsin, where she shares her career development best practices with students. She is also an adjunct professor at the University of Wisconsin-Milwaukee where she teaches an undergraduate course in Purchasing and Supply Management.

When she is not working or teaching, you will find her enjoying adventures with her husband and two young boys or reading a good book. Margo can also be found supporting Nation of Patriots, a nonprofit organization her and her husband founded that supports Wounded Veterans and their families.

Thursday, April 9, 2026

11:35 AM Fireside Chat: Everything Is a Negotiation: The Real-Time Skill Service Leaders Can’t Ignore

In today’s service environment, negotiation happens every day - often without anyone realizing it. From customer expectations to internal trade-offs and escalations, service leaders are negotiating in real time. In this fireside chat, we’ll reframe negotiation as a core service leadership skill. Using service scenarios and proven frameworks, we’ll explore how leading service organizations can negotiate in real time to improve customer experience, reduce friction, drive positive outcomes, and make better decisions under pressure.

  • Spot negotiation moments in real time and lead service conversations with clarity
  • Prepare service leaders and teams to negotiate under pressure by focusing on interests, leverage, and decision authority - not just positions
  • Navigate priorities, constraints, and trade-offs across customers, partners, and internal teams without eroding trust or relationships
  • Create better outcomes in high-stakes service moments by choosing the right approach, style, and communication mode when it matters most 

Check out the incredible speaker line-up to see who will be joining Margo.

Download The Latest Agenda