Marta Riggins | Field Service Next West

Tuesday, April 7, 2026

4:30 PM Guest Keynote: Become a Top Place to Work: Employer Brand and Engagement Strategies for a Thriving Service Organization

With an aging workforce, shrinking talent pools, and rising expectations from employees, service organizations are facing a critical inflection point. Marta Riggins has been defining employer brand excellence for over 20 years, including spearheading employee engagement at Instacart during the height of the pandemic. This keynote will detail how to identify your competitive advantage, strengthen your employer brand, communicate authentically and engage employees in meaningful ways. Turn your field teams into brand ambassadors, preserve institutional knowledge, and become an employer of choice in an increasingly competitive market. Gain insights to help you:

Understand what cultural competitive advantage you offer and leverage it to drive performance, retention and innovation
Define and live your employer brand through an employee value proposition (EVP) that reflects real employee experiences
Engage a cross functional team, including HR and marketing to align on your differentiators and value prop and collaborate to revamp your offerings to attract more talent
Channel your inner marketer to attract talent through storytelling to stand out and connect with multi-generational job seekers