Michael Gonzalez | Field Service Palm Springs

Field Service Palm Springs 2025

April 22 - 24, 2025

JW Marriott Desert Springs, Palm Springs, CA

Michael Gonzalez

VP Product Management Salesforce

Tue, April 22: Day 1 - Deep-Dive Workshop Day - The Next Generation of Leadership: Evolving Your Style and Influence Skills to Fit the Times and New Workforce Realities

2:50 PM Sponsor Workshop 9: Simple Steps to Get Started with Agent-first Field Service

AI agents can be daunting, but they don't have to be. Learn from experts on how to get started with incorporating agents into your field service operations with steps on topics such as: 

  • Identifying the best first use case 
  • Getting the buy-in of leadership and end users 
  • Expanding from assistive to agentic 

Wed, April 23: Day 2 - The Future of Service: Embracing Necessary Disruption and Accelerating Tech Adoption to Solve Real Customer Problems

1:20 PM Partner-Led Roundtables

(One 40-minute session)


Table #1 - Prioritizing AI for Field Service Teams – Moderated by Michael Gonazlez, VP, Product Management, Salesforce; and Susie Turk, VP, Solution Engineering, Salesforce

Table #2 - Future of Field Service  Moderated by Tim McDougal, Excellence Leader, Deloitte Consulting; Eric Kaes, Field Service Leader, Deloitte Consulting  

Table #3 – Leveraging Gen AI to Deliver Enhanced Service and Field Service Moderated by Roneel Naidu, EVP Global Client Strategy & Portfolio Leader Astound Digital; and Wes Garlock, Director, Salesforce Technical Architect, Astound Digital 

Table #4 - Integrating Service with ERP and Enterprise Systems to Drive Service Excellence – Moderated by Amit Venugopal, Managing Director, VASS; and Sandeep Parameswaran - Director of Enterprise Service Solutions, VASS

Check out the incredible speaker line-up to see who will be joining Michael.

Download The Latest Agenda