Tood Fullford

Project Manager, Red Lightning Group PartsTown

Todd Fullford is a product leader with over 20 years in field service and innovation, known for turning complex operational challenges into smart, scalable solutions. At Parts Town, he’s helped shape tools that empower technicians, streamline support, and elevate the customer experience through AI and data-driven insights. Todd is a natural storyteller who builds strong partnerships across teams, always focused on practical impact and collaboration. When he’s not advancing service excellence, he’s likely playing music or wrenching on his latest mechanical project—equal parts strategist, technician, and creative thinker

Thu, April 24: Day 3 - AI Advisory Lab Day - Personalization and Contextualization, and Self-Service Models to Meet Customers’ Rapidly Evolving Needs

1:00 PM ROUNDTABLES HOSTED BY SERVICE PRACTITIONERS*

All service practitioners are invited to attend

Two rotations of 40-min each

TABLE 1 – Mastering the Rule of Threes: How It Can Help You Solve Almost Any Service Challenge – Moderated by Brendan O'Malley, Field Service Engineering, Customer Sustainment and Support, Northrop Grumman Autonomous Systems

TABLE 2 – Monetizing Data as a Product: How to Communicate the Value to Customers Who Think It Should Be Free – Moderated by Brandon Simon, Director of Aftermarket Sales & Field Support, Crown Equipment, and

Collin Rush, Director, InfoLink Customer Support, Crown Equipment

TABLE 3 - Safety and Service Redesign that Drives Team Transformation and Technician Retention -- Moderated by Jennifer Dye, Regional Director, Power Services, West, Schneider Electric

TABLE 4 - Overcoming Process Inertia: Strategies for Continuous Improvement in Field Service – Moderated by Travis Riley Director of Commercial Service, J.R. Hobbs

TABLE 5 - Gen AI + IoT: How to create the most intelligent and relevant Connected Solutions – Moderated by Amir Pasdar, Senior Manager IoT, Henny Penny

TABLE 6 – Depot Repair: How to Most Effectively Manage Your Customer’s Return-to-Base Repairs – Moderated by Todd Fullford, Project Manager, Red Lightning Group, Parts Town

Check out the incredible speaker line-up to see who will be joining Tood.

Download The Latest Agenda