Field Service Palm Springs 2024

May 06 - 08, 2024

JW Marriott Desert Springs, Palm Springs, CA

Wednesday, April 24, 2019 | Main Conference Day One: Leveraging IoT, Big Data, and AI To Move Towards Preemptive Service And Achieve Customer Business Outcomes


7:00 am - 7:55 am Registration & Networking Breakfast In The Exhibit Hall

img

Sara Mueller

Portfolio Director, Program Development
Field Service Events

8:05 am - 8:20 am Chairperson’s Opening Address | Redefining Service To Succeed In A Servitization-Centered Economy

Gary Brooks - Chief Marketing Officer, Syncron
img

Gary Brooks

Chief Marketing Officer
Syncron

8:20 am - 8:40 am Building A Culture Of Great Customer Experience With AT&T’s CODE Program

Moe Mustafa - Vice President, Technical Field Service – Southeast, AT&T
As part of AT&T’s culture of delivering an extraordinary Customer Experience they adopted an initiative called Our Promise- to build an everlasting relationship with customers.  Our Promise is executed through a skills development program called CODE. Moe will walk you through the CODE program:

  • C- Care about our customers
  • O- Own it
  • D- Deliver with confidence
  • E- Exceed expectations

He will share how they have improved the Customer Experience by redefining the way employees engage their customers.  They focused on making every interaction personal, effortless, and inspiring by Living the CODE.

img

Moe Mustafa

Vice President, Technical Field Service – Southeast
AT&T

8:40 am - 9:00 am Transforming From A Product Company To A Customer Experience Company

Laura Laltrello - Vice President & General Manager, Data Center Services, Lenovo
Laura Laltrello leads the worldwide services organization that provides support for Lenovo’s datacenter customers. She continuously drives improvements and focus to deliver an effortless customer experience, and has a passion for solving core business problems through analytics, optimization, and innovation.  In this keynote, she’ll share with you how Lenovo is transforming from a product company to a customer experience company, and how your organization can make these shifts too.
img

Laura Laltrello

Vice President & General Manager, Data Center Services
Lenovo

SBA Communications owns and operates wireless infrastructure across the Americas including ~20,000 assets that are maintained by the field service team. Prior to deploying ClickSoftware, SBA gave full control of the schedule to the field managers, with little central visibility into what the technicians were doing. Join Paul Whitelam from ClickSoftware and Brian Zenz of SBA as they cover the selection process, deployment, and results of their field service management journey. This session will cover…

  • Best practices for working with a geographically distributed, de-centralized field team
  • How control and accountability significantly improve business outcomes
  • The importance of change management

…all in the context of SBA’s deployment of ClickSoftware’ Field Service Edge FSM Solution.
img

Brian Zenz

Operations Director
SBA Communications

img

Paul Whitelam

Senior Vice President, Marketing
ClickSoftware

  • First, are you collecting the right data?
  • Then, we have so much data, what do we do with it?
  • Determining whether to build a data team in house or work with a partner to analyze and manage your data, or both
  • Understanding failure rates and customer usage to increase service competitiveness
img

Len Vanderhulst

Head of Service Business Development, Global Service
Mettler-Toledo

img

Suzanne ElNaggar

Director, Worldwide Customer Success, Data Center Systems
Western Digital

img

Marc Tatarsky

Senior Vice President, Marketing
FieldAware

img

Alvaro Pombo

Chief Executive Officer
ProntoForms

10:00 am - 10:40 am Spring Into Action Refreshment & Networking Break In The Exhibit Hall

10:00 am - 10:40 am Innovation Theatre In The Exhibit Hall

Grab a seat and some popcorn to learn about the latest innovations in service technology and solutions and how they are being leveraged by your peers and competitors. (2 10-minute previews.)

Theatre #1 with Honeywell

Theatre #2 with Trimble

10:40 am - 11:00 am A Digital Overhaul For Service Operations That Puts The VOC At The Heart Of It

Reihaneh Irani-Famili - Vice President, Gas Enablement - Business Readiness and Design, National Grid
Session details coming soon – stay tuned!
img

Reihaneh Irani-Famili

Vice President, Gas Enablement - Business Readiness and Design
National Grid

11:00 am - 11:20 am Don’t Stop At FSM: How FSM Has Matured And Where To Go Now

Stacey Epstein - President of Zinc, ServiceMax
Hear from industry expert and ServiceMax CEO, Scott Berg on how the Field Service Management space has evolved, where most companies fall on the maturity curve, the benefits companies are reaping from technology advancements and what’s next for the service businesses that keep the world running.
img

Stacey Epstein

President of Zinc
ServiceMax

11:20 am - 12:05 pm Guest Speaker: 7 Leadership Takeaways From A Navy Seal

Chad Williams - Former U.S. Navy SEAL & Bestselling Author, SEAL of God
Chad extracts essential precepts from the SEAL Creed and presents them through his experiences on and off the battlefield in way that is relatable to civilian pursuits.

  • Common man with uncommon desire to succeed
  • Humbly I serve (Servant Leadership)
  • Forged by adversity
  • Earn your trident everyday
  • Ability to control emotions and actions regardless of circumstances
  • In the worst of conditions relying on legacy to steady resolve
  • The ultimate motivation found inside your hat
img

Chad Williams

Former U.S. Navy SEAL & Bestselling Author
SEAL of God

12:05 pm - 12:35 pm Coffee & Connecting Break In The Exhibit Hall

12:05 pm - 12:35 pm Innovation Theatre In The Exhibit Hall

Grab a seat and some popcorn to learn about the latest innovations in service technology and solutions and how they are being leveraged by your peers and competitors. (2 10-minute previews.)

Theatre #1 with Help Lightning

Theatre #2 with RUNNUR

Interactive small-group roundtable discussions. Pick the topic that will give you the most impactful tools to hit your goals. Through facilitated discussion you’ll tap into the collective expertise of 10 – 12 of your executive peers. Be in charge of what you learn and ask the questions you want answered.

1. Compliance And Safety In Field Service. What Are The Solutions?
Sumair Dutta, Industry Analyst & Director, Global Customer Transformation, ServiceMax

2. Modernize Your Tools: Digital Solutions That Empower Field Teams 
Aaron Slack, CTO, Oscar W. Larson
Rob Brewster, CEO, GoFormz

3. Leveraging Mobile Apps for Customer Experience
Hari Subramanian, Founder & CEO, Turbo Systems

4. Using Augmented Reality to Deliver Better Customer Outcomes  
Scott Sobera, VP, Help Lightning


5. Perfect-Fit Apps: Delivering What Matters Most To Your Field Services Organization
Jeff Piszczek, Director, Service Management North America, OutSystems

#6 Jumpstarting Smart Field Operations – Automated Scheduling/Dispatch With The Dirty Edge
Chris Catterton, VP IoT Solutions, ONE Tech

#7 Our KISS: “Keep it SmartPin Simple” To Drive Efficiency In Your Work Routines
Heidy Kelley, Nrby Customer and Former Comcast VP of Fleet Operations and EH&S

#8 IT Runs IoT – Vendor Neutral Infrastructure Management Solutions For Your IoT Projects
Grant Challenger, Global Director of Edge and IoT Solutions, VMWare

#9 How Show Me Technology Delivers Immediate ROI
Sam Hampton, Founder and CEO, Tethr

#10 How To Turn Service Challenges Into Opportunities With Augmented Reality
Dan Hitomi, Director of Vuforia Product Management, PTC

#11-13 TBD

img

Rob Brewster

Chief Executive Officer
GoFormz

img

Hari Subramanian

Founder & CEO
Turbo Systems

img

Chris Catterton

VP IoT Solutions
ONE Tech

img

Heidy Kelley

Nrby Customer and Former Comcast VP of Fleet Operations and EH&S
Nrby

img

Grant Challenger

Global Director of Edge and IoT Solutions
VMWare

img

Sam Hampton

Vice President, Marketing & Data
Carter Machinery

Sumair Dutta

Industry Analyst & Director, Global Customer Transformation
ServiceMax

img

Scott Sobera

Senior Vice President, Sales
Help Lightning

img

Dan Hitomi

Director of Vuforia Product Management
PTC

1:15 pm - 2:15 pm Lunch

2:15 pm - 2:35 pm Personal Time

By taking a few minutes of down-time, you’ll ensure longer up-time later. Use your “me-time” to digest and put an action plan in place to implement the great ideas you’ve heard so far, respond to urgent business needs, or simply take a breather to ensure you are fresh later in the day.
Track A:
Customer Success

2:35 pm - 2:45 pm Chairperson’s Opening Address

Clayton Fernandez - Global Director, Internet of Things, Microsoft
img

Clayton Fernandez

Global Director, Internet of Things
Microsoft

Track B:
Team & Talent

2:35 pm - 2:45 pm Chairperson’s Opening Address

Paul Hesselschwerdt - Partner, Global Partners
img

Paul Hesselschwerdt

Partner
Global Partners

Track C:
Service Parts Management 
img

David Schauble

Regional Sales Manager, Critical Inventory and Special Services
FedEx

Track D:
Heads Of Service Mastermind & Hot Seat Coaching
(by invite only)

2:35 pm - 2:45 pm Chairperson’s Welcome & Introductions

Daniel Cefaratti - North American Field Service Lead, Avanade
An opportunity for the most forward-thinking senior-level leaders of the global service community to network in a private setting. Learn what other senior executives think about service profitability and growth and create strong connections to move your business forward.
 
This session is by invitation only, limited to only 30 heads of service (Presidents, SVPs, and General Managers) from the world’s leading organizations (with more than $10 billion in annual revenue). Mastermind participants may apply for one of three hot seat coaching sessions from their peers.

To request your RSVP of apply for a hot seat coaching session, contact program director Sara Mueller at sara.mueller@wbresearch.com or +1 239.451.4155.
img

Daniel Cefaratti

North American Field Service Lead
Avanade

2:45 pm - 3:05 pm Delivering A Distinctive Customer Experience To Global John Deere Customers

Seth Crawford - Global Director Customer & Product Support, John Deere
  • Assessing your current global customer experience to identify areas for improvement
  • Directing customer and product support strategy and operations
  • Overseeing various enterprise shared services that support the customer experience
  • Key benchmarks and metrics to ensure you stay on the right track
img

Seth Crawford

Global Director Customer & Product Support
John Deere

img

Billy Wang

Senior Vice President and General Manager
MaxGen Energy Services

2:45 pm - 3:05 pm Launching A New Reverse Logistics Operation To Drive Considerable Improvement And Efficiency In Parts Supply

Richard Zarski - EVP, Operations, Fujitsu
img

Richard Zarski

EVP, Operations
Fujitsu

2:45 pm - 3:10 pm Hot Seat #1

An opportunity for the most forward-thinking senior-level leaders of the global service community to network in a private setting. Learn what other senior executives think about service profitability and growth and create strong connections to move your business forward.
 
This session is by invitation only, limited to only 30 heads of service (Presidents, SVPs, and General Managers) from the world’s leading organizations (with more than $10 billion in annual revenue). Mastermind participants may apply for one of three hot seat coaching sessions from their peers.

To request your RSVP of apply for a hot seat coaching session, contact program director Sara Mueller at sara.mueller@wbresearch.com or +1 239.451.4155.

3:05 pm - 3:25 pm Case Study: Artificial Intelligence is Transforming Service at 3D Systems

Mark Hessinger - Vice President, Global Customer Services, 3D Systems
3D Systems, is the originator of 3D printing and a shaper of future 3D solutions. The primary objective of the company is always to offer its customers maximum benefits. These days downtime is no longer considered acceptable, and maximizing product uptime is becoming the new mantra. However, many service organizations realize that pursuing this goal is not a trivial task. 3D Systems believes that the application of analytics to historical data, structured and unstructured, that allows predictions based on the machine’s present state, increase first time fix rates and minimize parts consumption. Those who make the best use of artificial intelligence and their own historical data will master the road to zero unplanned downtime.
img

Mark Hessinger

Vice President, Global Customer Services
3D Systems

Technologies are advancing every single day. As a result, onsite, field service work is becoming more complex. With the challenges of increasing complexity at the job site, field service companies need to reevaluate their makeup to keep up with customer demands. In this panel we will discuss:

  • The changing landscape of field service
  • Increasing challenges in complexity, and
  • How blended workforces are changing the competitive landscape.
img

Mynul Khan

Founder & Chief Executive Officer
Field Nation

img

Timothy Gallegos

Senior Vice President, Operations - US Region
Getronics

img

Kris Oldland

Publisher, Editor-in-Chief
Field Service News

3:05 pm - 3:25 pm How To Make Your Assets Talk: Leverage IoT And AI For Real-Time Alerts

Bill Kern - Field Service Practice Director, PowerObjects, an HCL Technologies Company
Thanks to the Internet of Things (IoT), Artificial Intelligence (AI), and Machine Learning (ML), assets can tell you what to do next and warn you about potential risks within your organization. 

Join Bill Kern for this educational session and learn “How to Make Your Assets Talk”. With IoT and AI, you can…
- Reduce downtime with proactive alerts from connected devices.
- Reduce service call costs by dispatching the right field employee at the right time.
- Ensure service technicians are fully equipped to deliver a first-time fix.

img

Bill Kern

Field Service Practice Director
PowerObjects, an HCL Technologies Company

3:10 pm - 3:35 pm Hot Seat #2

An opportunity for the most forward-thinking senior-level leaders of the global service community to network in a private setting. Learn what other senior executives think about service profitability and growth and create strong connections to move your business forward.
 
This session is by invitation only, limited to only 30 heads of service (Presidents, SVPs, and General Managers) from the world’s leading organizations (with more than $10 billion in annual revenue). Mastermind participants may apply for one of three hot seat coaching sessions from their peers.

To request your RSVP of apply for a hot seat coaching session, contact program director Sara Mueller at sara.mueller@wbresearch.com or +1 239.451.4155.
  • Examining the latest technologies to support the gathering and maintaining of knowledge
  • What most often goes wrong and how can these pitfalls be avoided?
  • How can next generation tech like augmented reality and artificial intelligence aid in knowledge management?
  • Ensuring you have the right mobile tools to have this information at your techs’ fingertips
img

Patrick Foley

Senior Manager, Service Technologies, Innovation & Strategies, North America
JCI

img

Ed McMurray

VP of Field Operations
Tokyo Electron Americas

img

Jonathan Ralphs

Founder & CEO
AnswersAnywhere

  • Retraining Your workforce to meet the new needs of your customer and technological landscape
  • Exploring the benefits of recruiting computer science software engineers and then teaching them the hardware portion of it
  • Implementing veteran programs, return-to-work initiatives, and other recruitment systems
img

Roger O'Connor

Vice President, Product Support
Gosiger

img

Joe Lang

VP of Service Technology and Innovation
Comfort Systems USA

img

Terry Diaferio

Senior Director, North American Service
Tennant Company

Shawn Connelly

National Director of Services
Dyson

  • Optimizing inventory in a way that reduces cost and improves margin
  • Leveraging IoT, machine learning, and predictive analytics for service parts management
  • Pricing service parts effectively as you transition to selling a service (rather than a product), thus selling fewer parts
  • Metrics and KPIs for inventory management in this transformed business model
img

Michael Ahrens

Senior Director, Field Service Operations
Pure Storage

img

Amy Byrne

Logistics Analyst
Glory

img

Eric Clopper

Director, Global Services Logistics & Labs
F5 Networks

img

John Kordic

Vice President, Operations
WASH Multi-Family Laundry Systems

img

Mike Ross

Director, Product Strategy
Baxter Planning

3:35 pm - 4:00 pm Hot Seat #3

An opportunity for the most forward-thinking senior-level leaders of the global service community to network in a private setting. Learn what other senior executives think about service profitability and growth and create strong connections to move your business forward.
 
This session is by invitation only, limited to only 30 heads of service (Presidents, SVPs, and General Managers) from the world’s leading organizations (with more than $10 billion in annual revenue). Mastermind participants may apply for one of three hot seat coaching sessions from their peers.

To request your RSVP of apply for a hot seat coaching session, contact program director Sara Mueller at sara.mueller@wbresearch.com or +1 239.451.4155.
 
img

Jodi Johnson

Director, Perfect Execution
Emerson

img

Richard Ritter III

Technology Specialist - Reliability Services
Emerson

4:25 pm - 4:35 pm Innovation Spotlight | Reimagining Real-Time Field Service

Eddie Tung - VP North America Sales, VANTIQ
Industry is on the verge of a transformation driven by 5G, IoT, AI, augmented reality, and robotics (to name a few). But legacy field service solutions simply aren’t architected to handle the enormous flow of real-time, event-driven data that will soon be generated by and around your operations.
 
In this session, learn how the revolution in event-driven application platforms enable innovative companies to develop, deploy and run real-time field service applications that can fundamentally transform your operational efficiency and profitability.
img

Eddie Tung

VP North America Sales
VANTIQ

4:05 pm - 4:25 pm Contributing To Mental Health In The Workplace

Bob Nelson - Vice President, Service, Ray Lindsey Company
img

Bob Nelson

Vice President, Service
Ray Lindsey Company

4:25 pm - 4:35 pm Innovation Spotlight

Emma Lampert - Senior Customer Success Manager, Localz

Emma Lampert

Senior Customer Success Manager
Localz

4:05 pm - 4:25 pm Case Study: Field Planning And Inventory Management

Randy Hill - Former Worldwide Service Parts Operations, Carestream Health
img

Randy Hill

Former Worldwide Service Parts Operations
Carestream Health

4:25 pm - 4:45 pm How To Effectively Manage And Maintain Your Mobile Fleet

Amiel Orquiola - Director of Data Analytics, Oldcastle Materials

Amiel Orquiola

Director of Data Analytics
Oldcastle Materials

4:00 pm - 4:35 pm Mastermind Discussion

An opportunity for the most forward-thinking senior-level leaders of the global service community to network in a private setting. Learn what other senior executives think about service profitability and growth and create strong connections to move your business forward.
 
This session is by invitation only, limited to only 30 heads of service (Presidents, SVPs, and General Managers) from the world’s leading organizations (with more than $10 billion in annual revenue). Mastermind participants may apply for one of three hot seat coaching sessions from their peers.

To request your RSVP of apply for a hot seat coaching session, contact program director Sara Mueller at sara.mueller@wbresearch.com or +1 239.451.4155.

4:35 pm - 5:20 pm Candyland Refreshment & Networking Break In The Exhibit Hall

4:45 pm - 5:20 pm Runners Club Meet-Up In The Expo

Do you love to run? Whether you’re a marathoner or a 5K is more your distance, meet fellow running enthusiasts to share your most memorable routes or plan out a time to go for a fun run together around the resort!

5:20 pm - 6:00 pm Closing Guest Speaker | 5 Secrets To Attract And Retain Top Talent And Create A High Performing Workplace Culture

Laurie Battaglia - CEO and Workplace Strategist, Aligned at Work®
You, the Leader, and the workplace culture that you create make the difference in whether your high performers stay or go. Aligned Leaders understand the high cost of disengaged employees and unwanted turnover. Losing your best people is hard on everyone. 

How do you attract top talent and then keep them happy at work, considering the diversity of today’s workforce? Multiple generations and genders, sexual orientation, cultural patterns, education and experience … we bring all of it to work. 

By connecting these 5 secrets, you’ll find satisfaction in your own work, and in turn are able to create the kind of workplaces where people want to work for you.

You’ll Learn:
  • What today’s employees are looking for in employers before they accept the job.
  • What kind of leadership and culture keeps people and what drives them away.
  • What you, the leader, can do to keep people engaged and motivated at work.
img

Laurie Battaglia

CEO and Workplace Strategist
Aligned at Work®

6:00 pm - 7:30 pm Best-In-Class Awards Ceremony & Dueling Pianos Reception

Susan J. Krautbauer - SVP, Sales & Marketing, Techadox
Hosted by
Techadox

Two pianists will face off in a lively, interactive show as you sip specialty cocktails, sing along, and make new friends. Plus help us honor the winners of the Field Service 2019 Best-In-Class Awards.
img

Susan J. Krautbauer

SVP, Sales & Marketing
Techadox

7:30 pm - 7:30 pm Conclusion Of Main Day One