Field Service Palm Springs 2024

May 06 - 08, 2024

JW Marriott Desert Springs, Palm Springs, CA

MON, May 6: Deep-Dive Workshop Day

Pump It Up: Enhancing the Customer Journey Through Technology, Business Intelligence 

and Empowered Technician 

7:00 am - 8:00 am Registration & Breakfast in the Expo



8:00 am - 8:15 am Welcome Remarks & Ice Breaker

Maureen Azzato, Conference Producer, Field Service USA



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Héctor Garcia Tellado

General Manager, Dynamics 365 Frontline Applications
Microsoft

8:30 am - 8:50 am OPENING KEYNOTE Culture Shift: How Schneider Electric is Transforming from Manufacturing to a Technology Company by Propagating Digital and Recurring Business

Alban Cambournac - VP of Consulting and Digital Services, North America Operations, Schneider Electric

Over the past 20 years, Schneider Electric has been discussing topics with customers around the world about digitization, electrification, and technologies for sustainability. Today, Schneider is the leader in the digital transformation of energy management and automation.   

Join Alban as he provides insights on the culture shift to support this transformation:  

  • Unifying the customer experience and building a customer success management team focused on excellence  
  • Shifting from free services offerings to recurring revenue streams and, expanding digital services  
  • Fostering a culture of accountability, by focusing on behavior changes as much as traditional KPIs, employee engagement and CSAT   
  • Get inspired to drive more digital and recurring revenue in your organization 
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Alban Cambournac

VP of Consulting and Digital Services, North America Operations
Schneider Electric

Reviewing and recalibrating your service workflows periodically ensures your customer journey is logical and frictionless to the customer. Ensuring seamless integration of automation tools that empower both your team and customer interactions is a vital piece of the puzzle.

Session highlights include:

  • Redefining the customer journey: Explore how evolving customer expectations necessitate a holistic reevaluation of service workflows. Learn to align processes with customer touchpoints for a seamless, personalized journey.
  • Strategic automation integration: Discover the art of selecting and integrating automation tools to enhance efficiency and customer engagement. Gain insights into evaluating tools that resonate with your organization's unique needs.
  • Change management and adoption strategies: Uncover proven approaches to drive successful automation adoption. Navigate potential challenges and learn to rally your team behind transformative changes.
  • Enhancing customer-centric workflows: Learn techniques to design workflows that prioritize customer needs and how streamlined processes directly translate into enriched customer experiences.
  • Measuring Impact and Iteration: Understand key metrics to assess the success of your transformed workflows so you can continue to fine-tune and perpetuate an evolving cycle of improvement.

Panelists will share their invaluable insights on how to adapt, innovate, and chart a course toward exceptional customer-centric service. Join us to navigate the transformative intersection of automation, workflows, and customer journey excellence.







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Franklin Maxson

Vice President Services NAM
Socomec

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Ashley Hoffman

Director of ERP
Comfort Systems USA

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Jeff Nieze

VP Solution Strategy
Baxter Planning

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David Swift

VP Product Marketing
SightCall

David Steckel

Head of Product & Innovation
Sears Home Services

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Héctor Garcia Tellado

General Manager, Dynamics 365 Frontline Applications
Microsoft

9:30 am - 9:50 am PARTNER KEYNOTE Unlocking Excellence in Field Service with Comfort Systems

Joseph Lang - VP Service Technology, Comfort Systems USA Edwin Pahk - SVP Presales and Customer Success, Aquant

Discover the transformative strategies and bold innovations that leading service organizations adopt to bridge the skills gap, supercharge their operations with data and AI, and redefine exceptional service delivery.

Join Edwin Pahk, SVP of Customer Success and Pre-Sales at Aquant, and Joe Lang, VP of Service at Comfort Systems, as they share a roadmap to revolutionizing your service delivery using AI tools personalized for service and beyond.

  • Discover why teams with suboptimal performance could face costs up to 80% higher than their more efficient counterparts and how aligning your team’s capabilities with the industry’s top 20% could slash your service costs by up to 22%.
  • Grasp the essential steps to initiate your data and AI journey. Transform your service operations through the power of intelligent analysis and insights. Understand how these technologies can drive efficiency and improve service delivery.
  • Step into the era of data-driven excellence—get firsthand guidance on initiating your journey toward leveraging data for peak performance.


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Joseph Lang

VP Service Technology
Comfort Systems USA

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Edwin Pahk

SVP Presales and Customer Success
Aquant

9:50 am - 10:20 am INTERACTIVE DISCUSSION Striking the Right Balance: The Best (and Worst) Use Cases for AI in Field Service

Haroon Abbu - SVP, Digital, Data & Analytics, Bell + Howell Jessica Murillo - VP North America Delivery Practice Leader, IBM

This insightful session will delve into the dynamic landscape of artificial intelligence (AI) applications in Field Service. In a world where technology continues to revolutionize the way companies operate, finding the equilibrium between human touch and cutting-edge AI solutions is paramount. 

 

Who better to walk us through AI in field service than Jessica Murillo, a results-driven leader at IBM with a track record for driving global capabilities and driving innovation; and Dr. Haroon Abbu of Bell & Howell, an accomplished technology leader and author focused on transforming business through digital technologies and advanced data analytics. 

 

Session highlights will include: 

  • Success stories – Firsthand accounts of how AI can and is transforming field service operations for the better; where and how it can enhance efficiency, minimize downtime and elevate overall service quality. 
  • Navigating pitfalls – Not all Ai applications are created equal. Gain valuable insights through cautionary tales where the integration of AI did not yield expected results and understanding the factors that contribute to both success and failure. 
  • Humanizing technology – Explore strategies to continue to infuse a human touch into AI-powered field services, striking the right balance between automation and personalization. This balance ensures that technology enhnaces, rather than replaces, the essential human element. 
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Haroon Abbu

SVP, Digital, Data & Analytics
Bell + Howell

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Jessica Murillo

VP North America Delivery Practice Leader
IBM

10:20 am - 10:40 am PARTNER KEYNOTE: Customer-Centric Service Transformation Done Right

Sarah Nicastro - VP Customer Experience, IFS

IFS



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Sarah Nicastro

VP Customer Experience
IFS

10:40 am - 11:20 am Refreshment & Networking Break in the Expo

Innovation Theater in the Expo

Live 10-minute vendor demos of cutting-edge solutions to support your service ambitions.

  • GoFormz - 10:45-10:55 am
  • OverIT - 11:00-11:10 am


Track A Salon A-F

11:20 am - 12:10 pm Sponsor Workshop 1 How Coca-Cola is Transforming Field Service with Generative AI
Michael Galon - Director, North America Service Operations, The Coca-Cola Company Sidney Lara - Service Principal, Aquant

In an era of rapidly changing customer expectations, the field service industry is ready for a transformation. Coca-Cola is leading the way with Generative AI.

  • Discover how Generative AI propels the field service industry from a traditionally reactive stance to a proactive and predictive strategy.
  • We will tackle head-on the industry's pressing challenges, including aging workforces, skill gaps, and the maintenance of increasingly complex machinery. We'll showcase real-world examples of how AI-driven solutions transform these obstacles into avenues for growth, innovation, and enhanced service delivery.
  •  Dive into the critical role of tribal knowledge in the service sector and how AI magnifies this asset across organizations. 


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Michael Galon

Director, North America Service Operations
The Coca-Cola Company

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Sidney Lara

Service Principal
Aquant


Track A Salon A-F

12:10 pm - 12:50 pm Workshop 4 - Breaking Down Silos: Developing Single-Source Solutions Across Sales, Marketing and Operations to Enhance CX and Profits
Carol Marriott - Building Services Portfolio Director, Trane Technologies Rod Cook - NA Service Operations & Engineering, Trane Technologies

Join us for an immersive conversation about how to unravel and break down departmental silos to unleash the power of a unified front across service sales, marketing, and operations. Rod and Carol will guide you through practical strategies and hands-on exercises, equipping you with the tools to develop single-source solutions that enhance customer experience (CX) and drive profitability. 

Discover how breaking down silos and more integrated workflows can lead to a harmonious alignment of objectives, resulting in not only a smoother internal operation but also a more resonant and customer-centric brand. 

Be part of a transformative journey where silos crumble, and a unified strategy emerges as the driving force behind enhanced customer experiences and increased profits.  

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Carol Marriott

Building Services Portfolio Director
Trane Technologies

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Rod Cook

NA Service Operations & Engineering
Trane Technologies


Track B Salon 4-6

11:20 am - 12:10 pm Sponsor Workshop 2 - Fleet and Field: Maximizing Revenues
Phil Eatman - VP of Sales, GPS Insight Tyler Mortensen - VP of Growth and Strategy, GPS Insight

This session will detail how FieldAware can help businesses in the field service industry, by implementing real-time FSM software to monitor both vehicles and techs in the field. 



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Phil Eatman

VP of Sales
GPS Insight

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Tyler Mortensen

VP of Growth and Strategy
GPS Insight

Track B Salon 4-6

12:10 pm - 12:50 pm Workshop 5 - Digitalization and Servitization: How to Start the Journey, Build the Service Ecosystem and Gain Traction for Dramatic Acceleration in Year 2-3
Kendra Golob - Director of Product Management, McKinstry

In today's quickly changing technology landscape, organizations are under pressure to continuously invest and adapt their technology stack, but where do you invest, and how do you successfully manage the change that comes with this? 

Take a peek into our transformative journey as we explore the dynamic intersection of business strategy and technology evolution, and discuss real-world considerations in execution. This interactive presentation goes beyond the promise of technology. Enriched with real-world examples from McKinstry’s own journey, we will empower participants to strategically align their technology initiatives with organizational goals, fostering a roadmap for success. 

Join us to acquire actionable strategies, approaches and tools, illustrated through tangible examples, that can be implemented within your organization, paving the way for a future of successful technology implementations and business achievements. 

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Kendra Golob

Director of Product Management
McKinstry

Track C Salon 1-3

11:20 am - 12:10 pm Sponsor Workshop 3 Avoid AI Traps and Faulty Assumptions: How to Deploy Frictionless AI as a Strategic Partner, Not a Replacement
Marc Guthrie - CEO, Help Lightning Richard Ritter III - Technology Specialist - Reliability Services, Emerson

Redefine the integration of artificial intelligence in service and support using a distinctive Frictionless AI approach. This workshop will detail how we have designed our AI to enhance and dramatically accelerate, not replace, necessary human-to-customer interactions. Harness AI to address specific challenges within service workflows, from pre-call interaction to synchronous experiences through post-call analysis, ensuring a smooth, barrier-free, effortless experience for both service personnel and customers. 

Learn how to set new standards in service excellence by focusing on AI as a means to empower rather than overshadow the human experience.



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Marc Guthrie

CEO
Help Lightning

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Richard Ritter III

Technology Specialist - Reliability Services
Emerson

Track C Salon 1-3

12:10 pm - 12:50 pm Workshop 6 Unleashing Predictive Diagnostics: The Power of Emerson's Valve Reliability Suite™ Solutions
Richard Ritter III - Technology Specialist - Reliability Services, Emerson

Prepare for lift-off, Field Service Engineers! We’re about to embark on a thrilling exploration of a real-world case study that demonstrates the transformative power of IoT and Emerson’s state-of-the-art technology.

Picture this: A potential disaster was brewing at an end-user site in the power industry. A failure that could have cost an eye-watering $2 Million was just around the corner. But here’s the twist: It was averted! The heroes of our story? IoT diagnostic data analytics and Emerson’s Valve Condition Monitoring service (one of Emerson’s Valve Reliability Suite solutions). This formidable pair communicated flawlessly, providing vital insights that helped dodge a major outage.

Now, let’s plunge into the core of our workshop - the Valve Reliability Suite solutions. This suite comprises the Valve Condition Monitoring Service, ValveLink software, and the Plantweb Insight™ Valve Health Application. These components synergize to optimize valve performance and reliability.

But hold on, there’s more! We’ll be getting our hands dirty with a hands-on case study. This will offer us an up-close and personal look at how the Valve Reliability Suite solutions can sift through mountains of data with ease, a task that was once a complex and time-consuming process.

Armed with the Valve Reliability Suite solutions, we can swiftly triage and pinpoint the necessary actions in the field. It’s like wielding a superpower that allows us to cut through the noise and zero in on what truly matters!

So, fasten your seatbelts and get ready for a thrilling journey into the future of valve reliability and maintenance. Let’s revolutionize the way we operate in the field!

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Richard Ritter III

Technology Specialist - Reliability Services
Emerson

12:50 pm - 1:50 pm Lunch for All Attendees

12:50 pm - 1:50 pm Private Lunches: Hosted by TrueContext and Oracle






1:50 pm - 2:40 pm Sponsor Workshop 7 Connecting Field Service Teams With Real-Time Data to Drive Efficiencies
Ram Reshef - VP Solution Engineering Americas, OverIT

From the field to the back office, technicians, dispatchers and everyone in between need to have all the latest information in order to make the right decisions. Come hear what leading utilities companies around the world are doing to ensure their field operation have a “single pane of glass.” It’s not an easy transition but they are seeing success of their hard work.



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Ram Reshef

VP Solution Engineering Americas
OverIT

2:40 pm - 3:30 pm Sponsor Workshop 10 Time is Money: Maximize Efficiency with Data, AI, and Operational Excellence
Chris Albanese - Principal Sales Engineer, Salesforce Angelic Tofteroo - Director Solution Engineering, Salesforce

In a world of cutthroat competition and rising customer expectations, wasted minutes can dramatically impact your bottom line. A field technician is juggling everything, from documenting their work to engaging with and even selling to the customer, not to mention getting the job done.

Join us for an interactive dissection of data points and trends on how field service teams are navigating the current economic and technological climate. We will also explore how the right combination of AI and data make a mobile app a powerful companion for technicians when they're on site.




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Chris Albanese

Principal Sales Engineer
Salesforce

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Angelic Tofteroo

Director Solution Engineering
Salesforce

1:50 pm - 2:40 pm Sponsor Workshop 8

Bruviti



2:40 pm - 3:30 pm Sponsor Workshop 11 Artificial Intelligence and Microsoft Dynamics Field Service Workshop: How to Enable Field Service to Minimize Costs and Enhance Profitability
Lucas Diaz - CEO, Managing Partner, Ludia Consulting

Artificial Intelligence is now a practical application rather than just a theoretical discussion. Join Lucas Diaz, CEO of Ludia Consulting, and VIXXO's special guests as they share VIXXO's journey to becoming pioneers in incorporating artificial intelligence to support their workforce of over 150,000 field technicians.   

Key takeaways from this workshop include:   

  • Discover proven AI use cases to drive service efficiency, improve CSAT, and create a compelling experience for Field Technicians 
  • Ideate with your peers as we collectively share additional ideas for leveraging AI in your business  
  • Explore the future of Microsoft CoPilot and establish a successful collaboration with engineering
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Lucas Diaz

CEO, Managing Partner
Ludia Consulting

1:50 pm - 2:40 pm Sponsor Workshop 9 - Accelerate Service Automation and AI Readiness: Building A Strategic Blueprint for Service Leaders
Rick Shimko - Product Marketing Director, Oracle Service, Oracle

Rapid technological advancement and the relentless march of artificial intelligence is forcing a seismic shift in customer service, and service leaders are confronted with navigating this transformative terrain effectively.

In this workshop we’ll explore the impending disruptions to your workforce, operational frameworks, and technological infrastructure. Through interactive small group discussions and real-time collaboration, we will not only dissect these challenges but also co-create a bespoke strategic blueprint to take back to your team post-conference.

Gain actionable insights and a tangible roadmap to fortify your organization’s readiness for embracing the latest field service capabilities. Join us and learn how to seamlessly integrate automation, streamline service delivery, and elevate both customer experiences and internal team dynamics.



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Rick Shimko

Product Marketing Director, Oracle Service
Oracle

Hear firsthand from service leaders successfully implementing AI for field service including results and key learnings for deployment including documentation, internationalization, change management, and adoption. We’ll discuss:

  • Top use cases for AI and ROI (actually in production)
  • Perception vs. reality once AI is rolled out (production vs. pilot)
  • How your AI strategy will evolve and expand over time
  • International deployment - bringing resolutions from countries and languages into a central AI hub

Learn how Neuron7 Service Resolution Intelligence is changing the game, helping customers get to 90%+ resolution accuracy faster with turn-by-turn guidance that brings together knowledge from thousands of people, data sources, and interactions across complex service environments.  



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Bill Girzone

SVP Global Field Services
NCR Atleos

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Chris Westlake

VP – Life Sciences Technical Services
Genpact

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Thomas Shanks

Director of Operations
TK Elevator

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Niken Patel

CEO and Founder
Neuron7.ai

3:30 pm - 4:10 pm Networking Break & Innovation Theater in the Expo

Innovation Theater In The Expo 

Live 10-minute vendor demos of cutting-edge solutions to support your service ambitions 

Syncron - 3:35-3:45pm 

Salesforce - 3:50-4:00pm 



@ 3:40- 4:00 - Up & Coming Service Leaders Meet Up 

Meet on the Terrace  

4:10 pm - 5:10 pm Private Event*

Help Lightning

*By invitation only 



4:10 pm - 4:50 pm Workshop 13 - Tools of the Trade: Sharpening Your Team's Communications and Soft Skills
Josh Zolin - CEO, Windy City Equipment

In the realms of engineering and skilled trades, technical prowess is paramount. However, the power of accurate communication, effective interpersonal skills, and the art of transferring knowledge are often overlooked.

Join Josh Zolin, field service executive and author of Blue is the New White, in a workshop tailored specifically for field service professionals.

Our modern industries thrive on collaboration, making soft skills not just an advantage, but a necessity. Whether you're interfacing with clients, leading a team, or mentoring the next wave of professionals, your ability to convey ideas, insights, and experiences effectively, while building relationships, can propel your professional journey and fuel your overall success.

Key Takeaways:

  • The science behind soft skills: Understand why communication and teaching skills are crucial in technical professions.
  • Communication as a tool: Understand the main aspects of communication and how they impact relationships, attitudes, and retention of information.
  • Effective knowledge transfer: Learn techniques to pass on your skills, experiences and insights, ensuring the next generation is equipped to take the baton and run with it.
  • The power of listening: Learn why this is the most overlooked aspect of communication, but also the most important.

Join us for this transformative session and bridge the gap between hard technical skills and soft interpersonal skills, creating a holistic approach that you can implement immediately into both your professional and personal life.

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Josh Zolin

CEO
Windy City Equipment

4:10 pm - 4:50 pm Workshop 14 Executing a Service Rotation Plan for Entry Level Employees to Learn All Aspects of Service
Gail Norris - US Lead, SITRAIN Digital Industry Academy, Digital Industry Division, Siemens

How do you create an agile workforce in a complex service delivery environment? How do you build for the future, while maintaining legacy service to customers? A comprehensive Strategic Workforce Plan formed the foundation of Siemens’ approach, with specific focus on entry-level assessment and cross-functional/technology skill building. 

Join Gail to learn about Siemens’ journey and its unique skill outputs. This session explores the basis of the service organization’s comprehensive Strategic Workforce Plan, including market analytics, skills visioning workshop, workforce analytics, and strategy setting at the Service Delivery functional and holistic levels. Gail will share how we created targeted assessments for skills observation and validation, working beyond the interview and knowledge assessments. 

She will walk through how to develop detailed learning plans for achievement of technical competency objectives, including: 

  • How to create a custom Strategic Workforce Plan for your organization and what agility in the workforce can look like 
  • What a targeted assessment looks like 
  • The necessary considerations to create comprehensive technical learning plans
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Gail Norris

US Lead, SITRAIN Digital Industry Academy, Digital Industry Division
Siemens

Field service technicians and engineers play a critical role in ensuring customer satisfaction and a smooth customer journey and experience. As technology rapidly evolves, however, more demands are being placed on technician’s shoulders. It is no longer sufficient to be a strong diagnostician and repairer of equipment as the suite of service offerings -- remote and on-site – and the technology applications that support resolution and knowledge capture, are increasingly more complex and sophisticated.

Learn how service organization are:

·       Training technician today to ensure their skills remain current and relevant now and in the future

·       How they are capturing, managing and transferring knowledge to the next generation service technician/engineer

·       Focusing on soft-skills training and digital enablement to ensure technician success in the field

Without question, digitalization is changing the frontline technician and engineer role from what it was just a few years ago. How are these evolving roles changing how service organizations hire, onboard and train technicians? What new skill sets are needed? What former imperative skill sets are not as necessary, and why? How should frontline supervisors adapt their management style to these new realities and changes as their role is changing as well?





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Len VanderHulst

Senior VP Global Service
Eppendorf North America

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Dana Troyer

Senior Director of Field Service NA
Hach

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Tim Spencer

VP North America Operations
Interblock Gaming

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Ghazanfar Riaz

VP Digital Services
Visionet

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Petchiraj Piramuthu

AVP Analytics
Tavant

5:30 pm - 6:50 pm Going Global Party

6:50 pm - 6:50 pm Conclusion Of Workshop Day