Dr. Lisa Ferlita | Field Service Next West

Dr. Lisa Ferlita

Dr. Lisa Ferlita

VP, Service, Americas Oxford Instruments
Dr. Lisa Ferlita
Dr. Lisa Ann Ferlita is Vice President of Service Americas at Oxford Instruments, where she leads large-scale service transformation focused on operational excellence, customer experience, and leadership development across the region. She holds a doctorate in Global Leadership and has worked in over 129 countries, bringing a truly global perspective to service strategy and organizational leadership. Dr. Ferlita is recognized for building high-performance, people-first cultures that deliver measurable business impact. Her leadership philosophy centers on empowerment, accountability, and inclusivity....turning service organizations into growth engines through disciplined execution and human-centered leadership. A passionate advocate for developing future leaders, Dr. Ferlita’s keynote presentations blend real-world experience with actionable insight, inspiring audiences to lead with purpose, build resilient teams, and create meaningful customer impact.

Tuesday, April 7, 2026

9:55 AM Keynote Panel: Redefining the Service Value Proposition and Leading a Resilient, Customer-obsessed Service Organization

Field service is no longer a support function, it’s a customer experience differentiator. From navigating ongoing macro changes to launching service-focused brands and delivering uptime-focused outcomes, service leaders are tasked with reimagining what it means to deliver customer excellence. Service leaders will discuss how to build a service organization that thrives through uncertainty, keeps the customer at the core, and generates real business value. Find out how to:

  • Build a strategic vision for field service that’s flexible to pivot to change
  • Evolve the value proposition for field service, including monetizing service avoidance
  • Provide differentiation through experience by creating value during every customer interaction
  • Create a responsive and agile supply chain with risk mitigation tactics around SLAs
  • Measure the impact of service to communicate the ROI story and unlock greater investment

Check out the incredible speaker line-up to see who will be joining Dr. Lisa.

Download The Latest Agenda